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| 8:00AM - 6:00PM |
Rhinelander
2nd Floor |
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Registration Desk and Badge Pickup Open
Conference staff are available all day to answer any questions.
Sponsored By:
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| 8:00AM - 2:30PM |
| 3rd Floor Promenade |
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CAUSE + EFFECT Coffee Bar
Cause + Effect will be serving cold brew coffee, espresso, and matcha tea. Grab a cup while supplies last!
Sponsored By:
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| 8:00AM - 6:00PM |
| Americas Hall I |
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Recharge Lounge & Global Member Lounge Open
Recharge Lounge Sponsored By:
Global Member Lounge Sponsored By:
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| 8:00AM - 6:00PM |
| Americas Hall I |
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TEN Photography Exhibit & Auction Open
Ten world-renowned female photographers showcase their iconic photography in a one-of-a-kind exhibition and silent auction at The Conference. Signed prints and rare works are all up for bid. Silent auction ends June 14 at 7pm.
100 percent of the proceeds go to Promo Pathway to fund the first accredited Preditor training program in the nation. Built on the tenets of diversity and inclusion, Promo Pathway provides career opportunities to talented, diverse youth within the entertainment industry.
Presented and curated by:
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| 8:30AM - 1:30PM |
| Murray Hill |
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Thrive Graduation 2017-2018 (By Invitation Only)
2017-2018 Thrivers will come together one last time as a group before they present their sessions for the Leadership Track on Thursday.
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Join us for a ceremony celebrating their growth, experience, and bonds created during the past year.
Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org.
Speaker:
Esther Weinberg, CEO, MindLight Group
In partnership with:
Presented by PromaxBDA's Leadership Through Diversity Partners:
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| 9:00 - 10:30AM |
Sutton North
Relationship
Masterclass |
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How We Make the Sausage: A Behind-the-Scenes View
The marketers and creative experts behind today's killer on-air campaigns, upfronts and ad sales successes discuss how they guide their respective teams to produce effective work. Find out how the entire process works from start to finish.
Moderator:
Bill Price, Promo Genius, Bill Price, LLC
Speakers:
John Cassidy, Vice President, Multiplatform Creative, truTV
Tricia Melton, SVP, Marketing, Freeform
Chris Spencer, EVP, Creative, National Geographic Partners
Put Down the Knives
Is it ever a good idea to share your leads and contacts? Or to invite another company to a coveted meeting? How about being super transparent about the REAL size of your creative team? Are these creative companies smart or crazy? Four small creative vendors reveal their survival tactics, and the benefits and challenges of trying to do business differently.
Speakers:
Hillary Cutter, Founder/Executive Producer, Cutter Productions
Michael Kardis, Owner/Editor/Producer, Goodbeard
Joanna Katcher, Creative Director, Nice Manners.
Maria Rapetskaya, Creative Director, Undefined Creative
How Clients and Agencies Never Let A Serious Crisis Go To Waste
In an homage to "The Affair," we'll examine two humongous projects from both sides of the client/agency relationship. What brought them to the breaking point? And then what happened? See what it takes to pull off a 100+ deliverables/360 degree campaign. And there's more: the panel will challenge our audience with questions like "What to do when a project goes sideways" and "How do you admit when you're wrong?" Come ready to share your answers.
Moderator:
Joel Pilger, Consultant, RevThink
Speakers:
Joe Burrascano, Founder and Executive Creative Director, Aardman Nathan Love
Andre Quadra, Head of Marketing, ESPN International
Michael Waldron, SVP Creative Director, Art & Design, Nickelodeon
Marcel Ziul, Creative Director and Founder, STATE Design
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| 9:00 -10:30AM |
Sutton South
Digital Media
Lab |
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Instagram Story School
Don't be tardy for this interactive session on the tips, tricks, and hacks behind creating Instagram Stories. Grace Sun, Creative Strategist, Entertainment, Creative Shop at Facebook and Instagram will highlight the latest techniques to create powerful, engaging and interactive Instagram Stories.
Speaker:
Grace Sun, Creative Strategist, Entertainment, Facebook
Vertical Disruption
Join the Vertical storytelling discussion on the trials, pitfalls and opportunities as media companies are grappling with best practices, workflow disruption and content creator approvals.
Speakers:
Sarah Carey, Head of Branded Content Studio, Hearst Publishing
Curt Doty, CEO, Vertuoso
Michael Hogenmiller, Creative Director, CNN Digital
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Networking Break
Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.
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| 10:30 - 11:00AM |
| Americas Hall I |
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Community Table
Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.
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| 11:00AM - 12:30PM |
Grand Ballroom
Keynotes & Headliners |
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Industry Close-Up: Now/New/Next with Cheddar
If anyone can predict where our industry's headed in the next 18 months it's Jon Steinberg of Cheddar. Learn what trends are shaping both traditional and streaming content providers. Get a jump on what's working today and put it into action tomorrow.
Moderator:
Richard Greenfield, TMT Analyst and Media Futurist, BTIG
Speaker:
Jon Steinberg, Founder & CEO, Cheddar
State of Design 2018
How is 2018 playing out in the design world? We've got the goods: all the latest short films, game cinematics, music videos, broadcast design, advertising, infographics, and branded content. In the spirit of design at its best, we're showing you instead of just telling you. You may have seen some of this creative already, but you haven't gotten Stephen Price’s incisive take on what it all means for our immediate future.
Speaker:
Stephen Price, Founding Editor/Creative Director, Stash Media Inc.
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| 11:00AM - 12:30PM |
Mercury Ballroom
Leadership
Masterclass |
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The First 90 Days: Personal and Professional Recovery and Reinvention
Mergers, acquisitions and (more) management changes. Your job is changing and/or may disappear. Still feeling cool, confident and creative? We've got two media pros and a professional mentor to guide you through the fallout and prep you for the changes you know are coming your way.
Speakers:
Astra Dorf, Director, Business Development and Creative Resource Rep, Astra Reps
Heather Jagels, Principal and Owner, Mountain Zen Creative
Evan Shapiro, Owner/Producer, eshapTV
Attach Your Own Oxygen Mask First
Before taking off, most frequent fliers ignore the pre-flight announcements and instead spend their last few minutes on the tarmac frantically checking email and weather apps. However, recent photos of turbulent flights show that most people don’t know how to put on their own oxygen masks! Life at work can be just about as bumpy and unpredictable as an airline flight. Join this discussion around the importance of attaching your own oxygen mask - especially before trying to help others. We’ll talk about emotional reactions to change, the need to feel in control, and how to preserve your ability to do your best work - especially when you’re the passenger, not the pilot.
Speaker:
Rabia de Lande Long, Executive Coach & Management Consultant, Chartwell Advisors, Inc.
Spinning the Tainted Resume
21st Century Fox, The Weinstein Company, Uber. What happens to you when your company gets sucker-punched by scandal? Learn how to rehabilitate your image by taking inspiration from the real estate market - after all, they know how to sell a murder house! Learn how to rebuild and what message you need to have in your back pocket to deal with the inevitable questions that come at you.
Speaker:
Joanna Sucherman, Owner, JLS Media
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Midday Break
Meet with colleagues, explore Midtown Manhattan, and go grab a bite to eat during this midday break.
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| 12:30 - 2:00PM |
| Americas Hall I |
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Community Table
Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.
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| 2:00 - 3:30PM |
Sutton North
Rebrand
Masterclass |
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Branding The Future...Of Content Delivery
Brands need to evolve to keep pace with the markets they serve. It takes a lot to launch a successful re-brand: vision, strategy, insight, consensus, commitment and of course: killer creative. Get a close-up look at what goes into re-branding and put it to work for you.
Speakers:
Joel Beckerman, Founder, Composer, Man Made Music
Jeff Blackman, SVP, Marketing, SYFY
Amy Davis, Senior Brand Manager, Hulu
Daniel Dörnemann, Executive Creative Director, Loyalkaspar
Chris Maclean, Creative Director, Gretel
Terry Minogue, SVP, Brand Creative, Paramount Network/TV Land
Reid Thompson, Creative Director, Design, Hulu
Dyana Weissman, Senior Custom Designer, Type Network
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| 2:00 - 3:30PM |
Sutton South
Social Good
Masterclass |
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Be the Change: Using Your Platform for Social Good
Creative businesses use a variety of internal and external resources to deliver industry-defining promotion, marketing, and design. Why not use the gold mine of your company's well-oiled platforms to help create the greater good? It's not only rewarding; it could reinvigorate your creative team. Find out how to tap into your company's resources and connections to do some social good.
Moderator:
Paige Albiniak, Title Editorial Director, PromaxBDA
Speakers:
Lara Richardson, Group EVP, Marketing, Discovery and Science Channel
Kim Rosenblum, EVP, Marketing and Chief Creative Officer, Nickelodeon Group
Chris Sloan, Owner/President, 2C Creative
The New Brand Citizenship
As brands focus on Purpose and Social Good, they’re embracing their roles as Brand Citizens. They are also engaging in an unpredictable, fast-changing conversation, where passionate voices often dominate and provoke. How do you evolve your marketing and promotion operation to navigate a successful Brand Citizenship strategy? What’s required to be effective, authentic and strategic enough to allow Purpose and Social Good to build your brand and your business? And what can media brands learn from consumer brands already brandishing their Citizenship—like North Face, Airbnb, Dick's Sporting Goods, Nike? In this discussion, you’ll hear about what’s working—and what is not.
Speakers:
Linda Ong, Chief Culture Officer, Civic Entertainment Group
Scot Safon, CMO, UPtv
What We Do Matters: Content Marketing w/ a Mission
Marketing is our world, but the world needs so much more. How to balance work with social responsibility? Our spirited panel of industry leaders shares insights about how you can make a difference through the content you create. Bring your social consciousness with you and learn how your work can provide you with a fulfilling sense of purpose.
Speakers:
Diana Dixon, Founder/Chief Executive Creative Director, DIXON
Scott Edwards, SVP, Marketing, On Air Promo & Operations, Fox Broadcasting Company
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| 2:00 - 3:30PM |
Mercury Ballroom
Creative Tech
Masterclass |
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Augmented Reality in Focus
Welcome to the era of branded AR in which consumers can now create their own content. Moderators Brien Holman and Loren Judah from We Are Royale, the award-winning creative and digital agency, and our panel of AR/VR innovators, will show you how to engage consumers with new, customizable interactive entertainment. Find out how to market these amazing experiences.
Speakers:
Brien Holman, Executive Creative Director and Partner, We Are Royale
Loren Judah, Creative Director, We Are Royale
Dave Perry, VP, Social Media, Nickelodeon
Hearing Voices
Ground-breaking smart speakers are the new storytellers. Catch-up on the results of Publicis Media's voice study and learn what works when it comes to using voice activated assistants and devices for your brand marketing. Traditional advertising presents too many tune-out opportunities and social is too intrusive: the time to experiment might be now.
Speaker:
Belinda Rowe, Global Practice Lead, Content, Publicis Media
Make Your Content Find the Consumer
How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—and more connected devices, apps, services, and UIs than ever—your content must be relevant to your audience. Personalization is key. Get up-to-speed on the tech, best practices, and KPIs you need to know about now to keep existing viewers and grab new ones.
Speaker:
Chris Ambrozic, Head of Personalized Content Discovery, TiVo
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| 2:30 - 4:30PM |
| Murray Hill West |
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Speaker:
Esther Weinberg, CEO, MindLight Group
In partnership with:
Presented by PromaxBDA's Leadership Through Diversity Partners:
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Networking Break
Grab a coffee, chat with colleagues, and meet some of the best creatives and marketers in the world.
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| 3:30 - 4:00PM |
| Americas Hall I |
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Community Table
Stop by the PromaxBDA Community Table and check out some of what PromaxBDA has going on outside of conference throughout the year. Learn more about our career development programs, networking events, and skill building workshops. Plus, you can win cool stuff! While there, give a little back by sharing your wisest piece of advice on our community inspiration board.
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| 4:00 - 6:00PM |
Grand Ballroom
Keynotes & Headliners |
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That's What She Said
A recent Harvard study concluded that corporate diversity training has actually made the gender gap worse. Author That's What She Said: What Men Need to Know [and Women Need to Tell Them] About Working Together, former Gannett Chief Content Officer, and USA Today Editor-in-Chief Joanne Lipman shows us how to reach across the gender divide, and why empowering women as true equals is essential for both women and men—and she gives us a road map for getting there.
Speaker:
Joanne Lipman, Author, That’s What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together, Surrey Lane Media
Change Without Choice
Choice is a word that sits at the back of all our minds, especially in these times of multi-dimensional disruption, but facing too many options, many of us hold back from making the jumps we know we need to make. In this session, Will explores when having no choice often brings us the best and swiftest rewards.
Speaker:
Will Travis, Co-Founder & CEO, Elevation Barn
Leading Through Change
What does it take to retain your team? Strong marketers have to pivot with change to create consistently stellar work. Learn how these industry leaders mentor their teams to stay inspired and motivated in a volatile landscape.
Moderator:
Sunny Hostin, Co-Host, The View
Speakers:
Alison Hoffman, CMO, Starz
Susanne McAvoy, EVP, Marketing, Creative & Communications, Crown Media Family Networks
Harriet Seitler, CMO and EVP, OWN: Oprah Winfrey Network
Puja Vohra, EVP, Marketing & Digital, truTV
New Best Practices 2018
In 2017, we embraced chatbots, AI, Instagram stories, Facebook Live, and neuromarketing. So where are we going in 2018? Lee Hunt knows, and he's taking us to school in his annual deep dive into the best practices and tech adoptions your teams need in order to stay on the bleeding edge. With broadcast marketing evolving at a blinding pace, you cannot afford to miss this one.
Speaker:
Lee Hunt, Strategist, Trainer, & Industry Thought Leader, Lee Hunt LLC
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| 4:00 - 5:30PM |
Sutton North
Art of Title Design
Masterclass |
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The Art of Title Design 2018
Learn the secrets of powerful title design as our creative experts share their process and discuss what’s new now. Join Emmy Award winners Ellen Kahn and Lynda Kahn for this session co-sponsored by the Television Academy.
Moderators:
Ellen Kahn, Co-Founding Partner, Executive Creative Director, TWINART, Inc.
Lynda Kahn, Co-Founding Partner, Executive Creative Director, TWINART, Inc.
Speakers:
Lisa Bolan, Creative Director, Elastic
Ana Criado, Creative Director, Prologue Films
Karin Fong, Director & Designer, Imaginary Forces
Failure: Own Up + Move On
Who has time to get stuck in failure mode? To be a success you need to be a do-er. Just doing it, in the face of failure, takes guts and the tools to change your mindset. First, figure out what went sideways and then, learn how to improve. Overcome your fear of failure so you can just DO.
Speaker:
Steve Brouwers, Creative Director, SBS Belgium
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| 4:00 - 5:30PM |
Mercury Ballroom
Technology
Lab |
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Story 2020
2020 is just two years away, and social media technologies are aligning for a perfect storytelling storm that could either make or break established media houses. At the intersection of mobile journalism, virtual reality and live video, we explore the trends shaping the future of stories.
Speaker:
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories
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| 5:30 - 7:00PM |
| 3rd Floor Promenade & Foyer |
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Agency Happy Hour
Hosted By:
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| 6:00 - 8:00PM |
Gibson
2nd Floor |
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Student Night (By Invitation Only)
Student Night is a special networking event offering college students and recent graduates the opportunity to meet with, show their portfolios to and gain constructive feedback from creative executives and leaders of design in media marketing as well as HR representatives from the industry. What better way for students to begin a conversation with top decision makers who might open the doors of opportunity?
Pre-qualified students will get the opportunity to meet with creative executives and HR representatives in attendance.
Please contact Rachel Wyatt for more information at rachel.wyatt@promaxbda.org.
Presented by PromaxBDA's Leadership Through Diversity Partners:
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