| 7:00AM - 5:00PM |
| Registration Desk 2 |
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Registration Open
Obtain your Station Summit badge or ask questions. PromaxBDA staff is always available at the registration desk.
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Breakfast
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| 8:00AM - 9:00AM |
Mirage Events Center A
Keynote |
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KEYNOTE: The State of Our Art
This year, The State of Our Art is truly global! Check out the best of the best work from all over our planet, curated exclusively for you by PromaxBDA members across the globe. See defining work from Africa to Argentina, New Zealand to Denmark, and France, back here to North America. Get fresh insights into multicultural perspectives, and see how culture impacts creativity. There's real change happening in the world, but one thing will always remain constant: no matter the language, art speaks for itself.
Speakers:
Vicky Free, SVP, Marketing, Disney/ABC Home Entertainment and Television Distribution
Scott Rowe, SVP, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing
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| 9:15AM - 10:00AM |
Montego A/B/C
Digital |
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Hashtag Our Stories
In today's shifting media landscape, the audience can often be your greatest video content creators. People trust people more than brands on their social media timelines. So how do we tell a story when we're no longer the ones holding the camera? Former CNN Senior Social Media Reporter Yusuf Omar and social media consultant Sumaiya Omar founded Hashtag Our Stories to engage and inform, empowering mobile storytellers to bring about reform. Now they're here to share examples from across the globe of how online communities are creating stories and solutions. See firsthand how the phone has become the ultimate communication tool. Find out why the social media audience doesn't just want to witness the world; they want to change it.
Speakers:
Sumaiya Omar, Co-Founder, Hashtag Our Stories
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories
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| 9:15AM - 10:00AM |
St. Thomas A/B
Digital |
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The Television Strikes Back!
Long ago in a DMA far, far away . . . local TV stations were dealt a serious blow by the digital death star. Phones were replacing televisions as the screen of choice in growing numbers. Viewers turned away for a moment to check their social media accounts and never looked back. They were cutting cords and streaming video. But now there's a new hope! The latest consumer research from SmithGeiger tells a different story. Viewers actually love their TVs, and marketers are finding new ways to connect with them. Now, learn their secrets and see the latest plan of attack. Search your feelings . . . well, you know the rest.
Speaker:
Andrew Finlayson, EVP of Digital and Social Media Strategies, SmithGeiger
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| 9:15AM - 10:00AM |
Antigua A/B
Essentials |
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Making Old Media New Again
Move over, Facebook. Step aside, Twitter. Smart marketers are finding new ways to make old media deliver. Radio, cable, and even outdoor still play important roles in your media mix if you know how to make them work. Learn the differences between paid media and earned media, see the best out-of-home placement, and find out the value of tune-in versus image advertising. Most of all, discover how to maximize your budget, measure success, and make the most out of coop dollars.
Moderator:
Merry Aronson, Founder, Merry Media, Inc.
Speakers:
Adrianne Anderson, Vice President, Marketing and Creative Services, KTLA, Los Angeles
Stacey Miller Eisenberg, Vice President of Sales, Las Vegas, iHeartMedia
Dan Zimmerman, Senior Director Promotion and Marketing, Sinclair Broadcast Group
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| 10:00AM - 10:30AM |
| Main Promenade |
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Networking Break
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| 10:30AM - 11:15AM |
Montego A/B/C
Essentials |
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Topical Promos That Kick Butt!
Put your phone down and listen up please. There was a time when producing a good topical promo was all we thought about—great news story, expertly “teased” during lead-in programming, bam, results! Today, the lowly topical promo often gets lost in the shuffle of time-shifted viewing, OTT, and every other distraction. The key to growing your audience has shifted, too: it's all about viewer retention. Now, get back to the essentials in this tease-writing workshop, packed with actual examples and designed to help you master the basics of holding onto your viewers. You'll see exactly what to do and what to avoid. Crisp writing, sound, and visual selections are all key. Lace up your butt-kickin' shoes, and let's do this!
Speaker:
Greg Derkowski, Audience Retention Specialist, 602 Communications
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| 10:30AM - 11:15AM |
St. Thomas A/B
Leadership |
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When Worlds Collide: Content and Marketing Convergence
Get ready to rock your world. The traditional lines between marketing and content are not just blurred—they're gone. We must disrupt our institutional thinking and our conventional workflows in order to remain relevant! Learn how to get "unstuck" in the new minute-by-minute consumption economy, where platform-specific content and marketing must evolve throughout the day. See how to reshape relationships and workflows into new content partnerships. Now, imagine a new world at your station, open and collaborative, free of the boundaries between news and promo. Ready to go there? The time is now.
Speaker:
Larry Rickel, President & CEO, The Broadcast Image Group
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| 10:30AM - 11:15AM |
Antigua A/B
Leadership |
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Micki Byrnes: Lessons to Lead By
Sometimes the best way to grow your management skills and reach your career potential is to listen to someone who's done it in spectacular style. As the only woman on a 12-person sports crew covering events for a small station in Worcester, Massachusetts, Micki Byrnes was known as "Swish-Pan Byrnes." Today, along with improving her camera work, Micki has significantly increased her responsibilities as the President and General manager of WKYC, the TEGNA station in Cleveland. Micki's path to the top wasn't straightforward: She crisscrossed the country from Atlanta to San Francisco, learning hard lessons along the way, before landing in Cleveland and moving up from marketing director to station manager to general manager. How'd she do it? In this insightful, interactive session, Micki will share the secrets of her leadership and why marketers are so well-served to lead in today's disrupted landscape.
Moderator:
Meredith Conte, VP, Marketing, TEGNA Media
Speaker:
Micki Byrnes, President & General Manager, WKYC, Cleveland
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| 11:30AM - 12:15PM |
Montego A/B/C
Craft |
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Zero Budget: Doing More with Nothing
Last year saw the smash debut of our Station Summit signature showcase Zero Budget Magic. This year, the promo wizards are back with even more top-flight work from all over the broadcasting world. And once again, just like magic, these highly creative campaigns were pulled off with no budget! You’ve seen State of Our Art with the very best marketing and creative services on the planet, where money is often no object. Now, get your feet back on the ground with budget-friendly inspiration. You never know where your next great idea will come from!
Speakers:
Rick Lewchuk, SVP, Creative Marketing and Brand Standards, CNN Worldwide
Jessica Rappaport, VP, Marketing, E. W. Scripps Company
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| 11:30AM - 12:15PM |
St. Thomas A/B
Digital |
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Inside Facebook Journalism Project: 2018 Priorities for News and Video
Josh Mabry joins us from Facebook's Local News Partnerships team to share an update on the Facebook Journalism Project. Take an in-depth look at the platform's 2018 priorities for news, and see how publishers are using video to build community and tell stories on Facebook and Instagram.
Moderator:
Sue Ramsett, Vice President and General Manager, KWQC, Davenport, IA
Speaker:
Josh Mabry, Local News Partnerships, Facebook
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| 11:30AM - 12:15PM |
Antigua A/B
Leadership |
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Stuff Great Leaders Always Do (and One Thing They'd Never Do)
You have a difficult job with a lot of responsibilities in a business undergoing massive change. You're also ambitious with a drive to accomplish things and grow. Now you need to learn how be an effective leader and grow your career at the same time. See how to build strong relationships within your department and forge productive bonds with other departments. Find out how to partner with News and Sales. Dazzle the boss—or better yet, become the boss. We'll explore real-life examples of leaders who started out with no clue how to lead. You'll leave this session with five tangible, actionable things that will help you become a truly effective leader. And one thing to avoid at all cost. Assuming, of course, you want to be among the best.
Speaker:
Alan Schnur, Founder, The Schnur Group
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| 12:30PM - 2:00PM |
| Mirage Events Center A |
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The 2018 PromaxBDA Local Awards at Station Summit
Who will take home the gold? Join us as we celebrate the outstanding creativity of our marketing and promotion community.
Hosted By:
Mario Lopez, Host, Extra, the Emmy® Award–winning entertainment news program
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| 2:15PM - 4:15PM |
| Bermuda A/B |
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The CW Affiliates Meeting
Check with The CW for specific information.
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| 2:15PM - 3:00PM |
Montego A/B/C
Digital |
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Workshop—Hashtag Our Stories
This morning in their information-packed presentation, former CNN Senior Social Media Reporter Yusuf Omar and social media consultant Sumaiya Omar demonstrated how the audience can often be your greatest video content creators. Now, in this hands-on workshop, learn how to hashtag YOUR stories. See firsthand how the phone has become the ultimate communication tool. Find out how to unleash the power in your pocket. Then join the social media conversation in your market and help change the world. (Two times available for your convenience. Same content presented during each workshop)
Speakers:
Sumaiya Omar, Co-Founder, Hashtag Our Stories
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories
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| 2:15PM - 3:00PM |
St. Thomas A/B
Essentials |
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When Disaster Strikes: A Survival Guide
Last year, stations across the country endured a crisis that challenged every aspect of their business—from hurricanes and wildfires to floods and mass casualty events. When disaster strikes, do you have a plan? Do all of your departments know their roles? Stop wondering and get the facts. You'll hear best practices for emergency planning and leave with a list of action items and knowledge you can bring back to your station. This is your how-to handbook on how to be ready to serve your audience, save lives, and keep people safe.
Speaker:
Larry Shenosky, Professional Services Manager, Cutting Edge
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| 3:15PM - 4:00PM |
Montego A/B/C
Digital |
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Workshop—Hashtag Our Stories
This morning in their information-packed presentation, former CNN Senior Social Media Reporter Yusuf Omar and social media consultant Sumaiya Omar demonstrated how the audience can often be your greatest video content creators. Now, in this hands-on workshop, learn how to hashtag YOUR stories. See firsthand how the phone has become the ultimate communication tool. Find out how to unleash the power in your pocket. Then join the social media conversation in your market and help change the world. (Two times available for your convenience. Same content presented during each workshop)
Speakers:
Sumaiya Omar, Co-Founder, Hashtag Our Stories
Yusuf Omar, Journalist & Co-Founder, Hashtag Our Stories
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| 3:15PM - 4:00PM |
St. Thomas A/B
Essentials |
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From Data to Insight
Every morning, marketing directors across the country wake up to a tsunami of information. From Facebook engagement metrics and website page views to Nielsen numbers for the late news, the data keeps coming! But what do all those numbers really mean? How can you make sense of it all? It's time to go from data dump to invaluable insight with the help of Julie Girocco, Senior Vice President of Nielsen. Learn about Measurement Transformation across all markets and new opportunities it provides to marketers. This will include insights to audience changes on traditional TV as well as OTT. Bring your toughest problems and get the answers you need to be more effective in your job.
Speaker:
Julie Girocco, SVP, Local Media Client Solutions, Nielsen
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| 4:00PM - 4:30PM |
| Main Promenade |
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Networking Break
Stephen Arnold Music “Six Strings of the 60’s” Guitar Giveaway
Our friends at Stephen Arnold Music are doing a “Six Strings of the 60’s” guitar giveaway. You must be present to win!
Sponsored by:
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| 4:30PM - 5:15PM |
Montego A/B/C
Craft |
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Battle of the Promo Superstars
The Superstars are back! You told us how much you loved this session in past years. Now we're back in 2018 with a new Battle and a new band of courageous Superstars. The same ground rules apply: our Superstars are given the exact same news story (TSR), along with a tight deadline to turn around a complete multiplatform promo package. It's up to you to compare and contrast how each Superstar rises to the creative challenge. How will the teams handle music, voice-over, copy, and editorial and creative direction . . . for the same story? Let the battle begin!
Moderator:
David Baumann, Marketing and Creative Director, Stephen Arnold Music
Speakers:
Alissa Frick, VP, Creative Services & New Media, FOX29, Philadelphia
Diane Hannes, VP, Creative Services, NBC5, Chicago
Tim Sarquis, Director of Audience Development and Public Affairs, ABC30, Fresno
Drew Sidener, Creative Services Director, CBS4, Denver
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| 4:30PM - 5:15PM |
Antigua A/B
Essentials |
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Spending Smarter: Get More ROI from Your Marketing Dollar
What are you doing to engage your audience on social media? Do you still use traditional media? In a world of infinite content and limited attention spans, does your message get where it needs to go? Or do you "spray and pray" your media dollars? Let's get smart. Leverage the science of viral and multiscreen behaviors, and learn the best paid marketing strategies for your station. Discover the latest targeting techniques, find out how and when to deploy ads, and review examples of the powerful creative videos that drive viewing. This nuts-and-bolts session will show you how to engage social audiences and convert them into viewers.
Speaker:
Ashley Colette Gonzalez, Brand Strategist, Dose Media
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| 5:30PM - 7:00PM |
| Promenade outside Montego |
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Happy Hour and a Half
Unwind after three days of meetings with colleagues and friends — old and new!
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