Finding Your Creative Inspiration – Even in a Time of War with Alex Twista

How do you show your support for Ukraine and breathe more creativity into your own work?

What began with a friendly email from Jane Fielder (Red Bee Creative) in London to Diana Kudasheva (Twid) in Kyiv, led to an amazing, enriching and game-changing collaboration. And a movement everyone join.

It’s called Twinning.

It’s not just a way of helping a country affected by war…it’s a chance to double your creative firepower, to be inspired by cutting-edge creatives, and to discover how great ideas can be found anywhere, even in bomb shelters!

For a long time we’ve lived with the myth of the lone genius: the tortured artist, alone in their attic, waiting for the lightning bolt of inspiration to strike. The truth is that creativity is borne of collaboration and connection. Not just between people, but between ideas, insights, experiences, and especially between the artist, their work and their audience. In this uplifting and inspirational session author and coach Richard Holman will celebrate the power of creative connections and explain how, even in the atomized 21st century, creativity has the capacity to connect us all.

For 20 years, Joe la Pompe has worked incognito to pursue his passion for uncovering identical ads, and is now the world’s best-known “copycat hunter.” In other words, he’s a real pain in the ass for lazy creatives worldwide. In this session, he’ll share his story, showing stunning examples of twin advertising concepts to raise these questions: Why are there so many identical ads? Has everything already been said and done? Can we still find original ideas, and make them feel fresh today?

Get ready to take your creativity to the next level with insights from top creatives! Join Promax member Steve Brouwers as he shares the best tips he’s gathered from the experts. From the secret to unlocking your most creative self to the role of failure in the creative process, this book covers it all. Be inspired by candid conversations with the likes of Debbie Milman, Stefan Sagmeister, and Shawna X, George Lois, Yuko Shimizu, Paula Scher, Mr Bingo as they share their life stories and delve into their creative journeys. A must-go session for anyone looking to ignite their imagination and bring their creative vision to life!

Podcasting advertising investment in Europe is expected to reach 207.2 million euros in 2023, setting the table for brands to leverage the intimate medium of audio to build major reach. In this session, UK-based creative studio Granny Eats Wolf shares the latest podcasting innovations, stats on industry growth, and case studies showcasing how this brilliant medium is being used by big brands to enhance marketing strategy and give unique return on investment. Podcasting isn’t even close to reaching its potential — find out why in this session.