“Eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann
Munich-based BDA Creative used simplicity and clarity as their benchmark for the total redesign of leading German news provider, ZDF. Fully transforming the graphics packages in digital, on-air, and in the studio in collaboration with Billionpoints.
Apply to participate in a year-long immersive leadership development program designed specifically to serve rising leaders in the media and entertainment industry.
Live sport carries all the emotions you can think of but the one thing that makes it so irresistible is that it is unpredictable. So when BDA Creative was asked to pull together a unifying look and upgrade for Magenta Sport they went all out with new type and graphics that offer up hundreds of unusual layout combinations that reflect all the excitement and drama of a live game.
When tasked with giving TVN7, Poland’s youth-skewing channel, a makeover to suit its more up-to-date programming, the Buenos Aires-based creative agency, Superestudio literally leapt into action. Taking the brief’s key words of “uplifting” and “colorful” they created a unique set of images and graphics that gave the brand a new fresh spring in its step.
The 2020 Promax Europe Agency of the Year winner, Paris-based communications agency GÉDÉON was tasked to redesign the French SVOD service OCS in early 2022. Having done such an impressive job on the linear channel, the team was asked to produce a super-slick and simple graphic package that’s sure to please.
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For a long time we’ve lived with the myth of the lone genius: the tortured artist, alone in their attic, waiting for the lightning bolt of inspiration to strike. The truth is that creativity is borne of collaboration and connection. Not just between people, but between ideas, insights, experiences, and especially between the artist, their work and their audience. In this uplifting and inspirational session author and coach Richard Holman will celebrate the power of creative connections and explain how, even in the atomized 21st century, creativity has the capacity to connect us all.
Podcasting advertising investment in Europe is expected to reach 207.2 million euros in 2023, setting the table for brands to leverage the intimate medium of audio to build major reach. In this session, UK-based creative studio Granny Eats Wolf shares the latest podcasting innovations, stats on industry growth, and case studies showcasing how this brilliant medium is being used by big brands to enhance marketing strategy and give unique return on investment. Podcasting isn’t even close to reaching its potential — find out why in this session.
In this thought-provoking session, entertainment writer for Vanity Fair, Yohana Desta, sits down with BET’s Chief Social Impact Officer, Jeanine D. Liburd, to speak straight…
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