The 2020 Promax Europe Agency of the Year winner, Paris-based communications agency GÉDÉON was tasked to redesign the French SVOD service OCS in early 2022. Having done such an impressive job on the linear channel, the team was asked to produce a super-slick and simple graphic package that’s sure to please.
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When tasked with giving TVN7, Poland’s youth-skewing channel, a makeover to suit its more up-to-date programming, the Buenos Aires-based creative agency, Superestudio literally leapt into action. Taking the brief’s key words of “uplifting” and “colorful” they created a unique set of images and graphics that gave the brand a new fresh spring in its step.
“Eliminate the unnecessary so that the necessary may speak.” – Hans Hofmann
Munich-based BDA Creative used simplicity and clarity as their benchmark for the total redesign of leading German news provider, ZDF. Fully transforming the graphics packages in digital, on-air, and in the studio in collaboration with Billionpoints.
Come for the football, stay for the ads. More than 100 million viewers are expected to tune in to Super Bowl LVI — AKA the championship of advertising.
Live sport carries all the emotions you can think of but the one thing that makes it so irresistible is that it is unpredictable. So when BDA Creative was asked to pull together a unifying look and upgrade for Magenta Sport they went all out with new type and graphics that offer up hundreds of unusual layout combinations that reflect all the excitement and drama of a live game.
For 20 years, Joe la Pompe has worked incognito to pursue his passion for uncovering identical ads, and is now the world’s best-known “copycat hunter.” In other words, he’s a real pain in the ass for lazy creatives worldwide. In this session, he’ll share his story, showing stunning examples of twin advertising concepts to raise these questions: Why are there so many identical ads? Has everything already been said and done? Can we still find original ideas, and make them feel fresh today?
When creative agency Mood Hunter took on the task of creating a campaign based on diversity, equity, and inclusion, they soon realized they had 3 main challenges: 1. Make branded content that didn’t feel like an advertisement. 2. Harnessing technology for an emotional theme, and 3. Creating a design that fits the narrative and the brand. Using AI and conducting an experiment with over 350 women, Mood Hunter went on to produce a documentary that unearthed stereotypes and deep-seated assumptions about how women see themselves.
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