How Web3 & Blockchain Will Change Marketing Forever with Landy Slattery

What is the blockchain/web3 and why do we care? Why pay money for a jpeg? What does the future of brand experiences look like in the metaverse? At a moment in time when creativity and technology are colliding, this session will delve into the answers to all these questions and more. Learn what the future might look like — and how brands are responding to this brave new world.

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Metaverse Marketing with Ashley Lewis

Discover the boundless opportunities waiting for broadcasters in the metaverse, as Ashley showcases innovative examples from broadcasters who have embraced the metaverse in their marketing strategies, unlocking its full potential in a creative and impactful manner. Get ready to be inspired and learn how you can elevate your own broadcasting strategies to the next level in the metaverse.

Creatives on Creativity with Steve Brouwers

Get ready to take your creativity to the next level with insights from top creatives! Join Promax member Steve Brouwers as he shares the best tips he’s gathered from the experts. From the secret to unlocking your most creative self to the role of failure in the creative process, this book covers it all. Be inspired by candid conversations with the likes of Debbie Milman, Stefan Sagmeister, and Shawna X, George Lois, Yuko Shimizu, Paula Scher, Mr Bingo as they share their life stories and delve into their creative journeys. A must-go session for anyone looking to ignite their imagination and bring their creative vision to life!

The Boom of FAST Channels with Marion Ranchet, Teresa Lopez, Jesper Dahl & Valerio Motti

Unlock the secrets to success with the FAST channel business model in this enlightening panel discussion! Explore the ins and outs of the FAST channel, including its objectives, content, monetization strategies, and more. Watch as this innovative concept transforms from a niche idea to a powerhouse of top brands, extensive libraries, and industry influencers. Join us as we delve into the exciting world of FAST channels, and leave knowing how to make your mark in the world of direct-to-consumer streaming.

Unplugged Sounds Louder with Curro Piqueras Parra, Executive Creative Director at DUDE: London

We’re constantly bombarded with content and notifications of all sorts, all the time. It is hard for brands to cut through. But disconnecting from the digital realm can be a shortcut to a deeper connection, where sounds and sensations become amplified and easier to remember. When the music is unplugged, you listen with more attention.

That’s why experiential marketing, OOH, and activations have emerged as the backbone of communication for many entertainment brands. Why is this happening, who is leading and how can we thrive in this new paradigm?