events / past

The Conference

Check out all the highlights from PromaxBDA: The Conference 2012

Conference and Awards Pictures ▸

Conference Video Highlights ▸

The Conference Printed Daily Brief, Tuesday June 12 ▸
The Conference Printed Daily Brief, Wednesday June 13 ▸
The Conference Printed Daily Brief, Thursday June 14 ▸

2012 Promotion, Marketing and Design Awards ▸

Additional Presentations from PromaxBDA: The Conference 2012 Sessions ▸

PromaxBDA: The Conference
Connecting. Together



date & time

June 12-14, 2012


JW Marriott at L.A. LIVE

900 West Olympic

Los Angeles, CA 90015

map ▸


PromaxBDA: The Conference 2012 is where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather to give you unprecedented insights, business secrets and revolutionary tools that will help your company grow.

Never attended? Find out more about PromaxBDA: The Conference and how it can play a critical role in your professional career.


registration rates

Date Early Bird:
Dec. 1, 2011 - Jan. 6, 2012
Advanced Rate:
Jan. 7 - March 16
Regular Rate:
March 17 - May 4
Late Rate:
May 5 - June 6
Onsite Rate:
Rate         $695 $995 $1,195 $1,395 $1,595
*cancellation policy
Must be a member to attend

conference FAQs

Who should attend?
Entertainment marketing professionals including those in promotion, public relations, communications, design, interactive, media planning, media strategy, brand integration, sales support, affiliate marketing, creative services, traffic, on-air, off-air, research and brand strategy.

How will I benefit?
Acquire, refine and develop the skills to:

  • Successfully implement a $0 media plan
  • Streamline internal creative departments
  • Manage your staff (and yourself) to keep them focused, motivated… and profitable
  • Help your sales departments generate incremental marketing-based revenue
  • Maximize revenues through brand integrations
  • Develop cost-saving departmental efficiencies
  • Supercharge your promotional strategies
  • Stay creatively inspired and execute the best work
  • Understand new technologies and what they mean to your business
  • Establish yourself as a thought leader
  • Lead your company into the future


PromaxBDA: The Conference Committee

Scot Chastain

SVP, Affiliate Marketing & Development, NBC Television Network
PromaxBDA Vice Chairman & Conference Committee Chair

Scot Chastain has been the Senior Vice President, Affiliate Marketing and Development, NBC Television Network since the spring of 2008. He reports to Ted Harbert, Chairman, NBC Broadcasting.

In his current role, Chastain oversees the bi-coastal NBC Affiliate Marketing groups that develop and distribute all network marketing, sales and advertising materials for the 234 owned and affiliate television stations. The groups’ efforts ensure promotion of the network across all prime, news, sports, Olympics, daytime, late night and Saturday morning dayparts on local station platforms. In addition, Chastain works on existing and developing new business projects that involve the partnership between the network, stations and their respective ownership groups. He also serves as Executive Producer of NBC's key client presentations plus major affiliate business and marketing meetings.

A key member of NBC transition teams, Chastain served on the KNTV/San Francisco Switch Project and was part of the NBC Universal Integration within TV distribution, TV studio and marketing. He also played a role with the Telemundo network transition, as well as top leadership positions for the marketing and launches of both NBC WeatherPlus and

Chastain also serves on the NBC Universal Marketing Council, a group composed of marketing leaders from all NBCU businesses.

He joined NBC Entertainment in January 1995 as Manager, Affiliate Advertising & Promotion Services and was promoted to Director in 1997 and to Vice President of the department in 1999.

In local markets, prior to joining NBC, Chastain served as Director of Marketing and Promotion at WDSU-TV, the NBC affiliate in New Orleans where he oversaw the entire station brand, marketing, media activities and planning. From 1991 to 1993, he was a Senior Promotion Producer and later, Interim Marketing Director at WXII-TV, the NBC affiliate in Winston-Salem, N.C. Before WXII-TV, Scot was at KBTX-TV, the CBS affiliate in Bryan, Texas for 6 years, serving a variety of roles including Production, Promotion, Operations Manager and Special Projects Executive Producer. Before moving to the CBS affiliate, Chastain spent 5-plus years in a variety of production roles for KAMU-TV (PBS) in College Station, Texas including local freelance production positions for other national/regional sports networks.

He is currently serves as Vice Chairman on the Board of Directors of PromaxBDA, a marketing and design trade association. Elected to the board originally in 2005, he served as treasurer from 2007-2008 and for four consecutive years, has led the all-important Conference Committee.

His creative and production work has been recognized by numerous organizations such as PromaxBDA, local branches of the Academy of Television Arts & Sciences and the Muscular Dystrophy Association.

Joe Earley

COO, Fox Broadcasting Company
PromaxBDA Co-Chair & PR Committee Chair

Joe Earley is responsible for all Fox marketing functions, including on-air and off-air promotion and advertising, national media, national promotions, content production and affiliate marketing. He also oversees all aspects of entertainment publicity, corporate communications and talent relations, as well as creative services, the company’s internal corporate marketing, promotion and special projects arm.

Earley was formerly the EVP of marketing and communications and has also held roles at Fox as EVP of publicity, corporate communications and creative services; SVP, publicity and corporate communications; and VP, entertainment publicity. He also spent several years as director of publicity after joining the network in 1994 as a senior publicist.
Before joining Fox, Earley spent several years in media relations at HBO. He began his entertainment career in production and development with producer Gale Anne Hurd. 
In 2008, Broadcasting & Cable magazine honored Earley with the prestigious Brand Builders Award, and he was named to the PromaxBDA Board of Directors.

Jennifer Ball

SVP, Distribution Marketing, Univision Communications Inc.

Jennifer Ball, SVP of distribution marketing at Univision Communications Inc., directs strategic partnerships with all content providers, and oversees integrated marketing initiatives for Univision's growing suite of networks. In her role, Ball leads all national distribution marketing initiatives by directing both a partnership marketing team built to provide business solutions for distributors as well as a services group providing everything from custom creative development for distributors to multi-platform industry campaigns.

Before joining Univision, Ball served as VP of distribution marketing for A&E Television Networks (AETN), where she directed all distribution marketing initiatives and the strategic positioning of AETN's seven US cable networks. Ball joined AETN in 1999 as manager of affiliate marketing. She was promoted to director in 2002 and vice president in May 2006. During her tenure at AETN, she developed cross-platform strategies and campaigns that helped increase AETN program ratings and brand awareness, while also promoting business initiatives for distributors. Ball was part of the team that launched VOD, A&E HD, History HD, History en Español, Military History and Crime & Investigation Network, and directed the strategic positioning of these networks among distributors.

Before joining AETN, she served in marketing and promotions positions at Media One, Continental Cablevision and Cablevision of Boston.

Ball has been recognized with numerous awards from CTAM, PromaxBDA and other industry organizations for marketing excellence. She participates in several industry organizations and currently serves on the board of directors of WICT New York Chapter, has served as the chair of the CTAM Mark Awards Committee (2009) and completed the industry-recognized Betsy Magness Leadership program.

Marlene Bartos

EP/Managing Director, Yessian and Dragonlicks

Marlene Bartos began her career as a television commercial producer, working at renowned agencies such as Y&R and Lowe Worldwide. A seasoned executive producer with 20 years of experience producing commercials and campaigns for such well-known brands as AT&T, MetLife, and Coca-Cola, Bartos made the transition to the music side seven years ago when she began working with Yessian as the executive producer.

Bartos was a key member of the small team that spearheaded the effort to transform Yessian from a small, regional music house into a global full service music production and audio post company. This included the simultaneous launch of Dragonlicks, a successful licensing and supervision division. Bartos runs the NY office of both, and continues to play a key role in the company’s expansion into other markets including television, film, themed entertainment and onsite experiential projects from around the globe.

Danixa Diaz

Executive Producer & Co-Founder, iartists

Danixa Diaz is the executive producer and co-founder of iartists, an agency focused on representing creative production and mixed-media companies, working across various disciplines, including broadcast, advertising, film, digital, experience design and video games. Prior to iartists, Diaz spent seven years as director of business development for Imaginary Forces, where she led the development and implementation of strategies for all aspects of new business for the multidisciplinary entertainment and design studio.

Diaz began her career in entertainment in Miami, focusing on the Hispanic and Latin America markets. Her passion for design and contagious personality helped her to expand and cultivate solid relationships with networks, ad agencies and brands from around the world. She has been an active member of several renowned industry organizations, such as the Academy of Television Arts and Sciences, where she was invited to join the Emmys Title Design Executive Committee. She also served on the Board of Directors of PromaxBDA for several years.

Diaz has applied her experience to the world of education, conducting a senior business seminar at the respected Otis College of Art and Design in Los Angeles, CA.

Rick Haskins

EVP, Marketing & Digital Programs, The CW

Rick Haskins was named EVP, marketing and brand strategy, The CW, on February 21, 2006. Haskins reports directly to Mark Pedowitz, president of The CW.

Haskins has enjoyed a 27-year career in marketing to both consumer and trade on No. 1 brands across a diverse field of industries. At The CW, he is responsible for the ongoing support and management of the network’s brand identity across all media platforms, extending from on-air to online to mobile. Supervising The CW’s entire marketing department, Haskins oversees all phases of marketing for the network, including on-air promotion, off-net media buying, creative advertising and new media initiatives. In addition, he’s been integral in establishing and expanding The CW’s online presence, building traffic to the network website ( from scratch at its launch in 2006 to 5.4 million unique monthly visitors just three years later.

Upon joining The CW prior to its debut, Haskins’s top priority was the formulation of the network’s launch campaign and initial brand image. As the network’s identity has evolved over the years, he has overseen the development and execution of various innovative network image campaigns, including “Free 2 B” and the current “TV to Talk/Text/Blog/IM About,” as well as the highly successful campaigns for individual series, including “Gossip Girl,” “90210” and “The Vampire Diaries.”

Prior to The CW, Haskins had served as EVP/GM for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. Haskins elevated the network’s "Television for Women" slogan to new heights after joining the company in 1999, making it one of the best-known brands in cable.

Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including VP, marketing, Buena Vista Television and director of development, reality programming, Buena Vista Television. During his eight-year stint there, he helped market such hits as "Regis and Kathy Lee," "Golden Girls" and "Home Improvement." From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products. 

Richard Loomis

SVP & CMO, Disney Channels Worldwide

Richard Loomis is SVP and CMO at Disney Channels Worldwide. Loomis joined Disney in 2007 and most recently was the group's SVP and CMO, marketing and creative at Disney Channels Worldwide. Loomis is responsible for guiding the creative marketing vision for the kid-focused, family-inclusive Disney Channel, Disney XD and Disney Junior channels and brands around the world.

He also oversees creative marketing support for the Disney Media Sales and Marketing team and works closely with programming, global brand marketing and franchise management as well as the affiliate sales and marketing and research groups and the Radio Disney national network and its more than 30 owned radio stations. In addition to overseeing the channel marketing teams for each brand, Loomis manages the off-air design, marketing strategy and analytics and marketing operations functions.

An award-winning senior entertainment industry marketing executive, Loomis has more than 20 years of experience developing and leading successful marketing initiatives. He joined Disney from MTV Networks where he served as SVP of marketing and brand strategy for MTV Networks' Comedy Central from 2004-2006, a role he was promoted to after serving as VP of marketing and advertising from 2000-2004. There, he oversaw all strategic marketing and branding initiatives across multiple platforms and successfully established the network's first digital marketing initiatives. He spent the previous seven years at Nickelodeon, most recently as VP of marketing and advertising, where he oversaw the development of the network's consumer and trade advertising and off-air marketing planning and media buying strategies. He also supervised the development and production of a corporate brand advertising campaign and oversaw external agency relationships.

Under Loomis' leadership, the Disney Channel Marketing and Creative team received numerous PromaxBDA Awards, CTAM Mark Awards and Telly Awards for network packaging, marketing campaigns and interstitial series that air on the various Disney platforms.

His agency experience includes account supervisor roles at Backer Spielvogel Bates and McCaffrey & McCall Advertising in New York. He began his career as a media planner at Grant/Jacoby Advertising in Chicago.

Chris Meador


As VP of consumer marketing for History, Chris Meador leads off-air consumer marketing efforts for History and its domestic networks: History International, History Channel en Español and Military History. Meador oversees all facets of marketing across all platforms as they pertain to national media, ad sales, affiliates sales, educational outreach and consumer promotional outreach. He is an integral member of the management team that in 2011 achieved record-breaking ratings growth, closing out the year as the No. 1 non-fiction entertainment network in all key demos and as the fastest growing network of 2011.

Under Meador’s leadership, the network has executed national media and promotional campaigns for such successful efforts as the record-breaking series “Pawn Stars,” “American Pickers,” “Ice Road Truckers,” “Swamp People,” “Top Gear,” “Top Shot,” “Full Metal Jousting,” “Decoded,” “Only In America With Larry the Cable Guy” as well as the acclaimed mini-series, “Gettysburg” and “Vietnam in HD,” which launched last spring and fall respectively, and included broad community outreach, as well as a groundbreaking partnership with Xbox.

Before coming to History, Meador served as senior director, brand strategy for NBC News and MSNBC. In three years with NBC Universal, he helped define the communications strategy and media plan for MSNBC’s on- and off-air marketing. In 2009, he was nominated for an Emmy award for Outstanding Promotional Announcement, Institutional for “Lock Up.” He integrated NBC Universal’s strategic initiatives (including “Green Is Universal”) within NBC News and MSNBC programming and marketing, and he developed NBC News and MSNBC’s social media strategy through embeddable video, Facebook and emerging digital platforms.

Kent Rees

EVP, Marketing, Scheduling & Operations, Pivot

Kent Rees is Participant Television's EVP of marketing, scheduling and operations, where he is responsible for creating the marketing strategies for both Participant TV and Participant’s official YouTube channel, TakePart TV.
Rees brings to Participant more than 15 years of creative and marketing experience in television and digital platforms. Most recently, he was at Bedrocket Media Ventures, working on three "made for web" channel launches for YouTube. Prior to that he was EVP of marketing for Current TV, where he spearheaded the strategy and creative approach behind the launch of “Countdown with Keith Olbermann,” which premiered in June 2011 to record ratings. 
Before Current, Rees worked at IFC TV, where he started in 2004 as senior creative director and worked his way up to the position of SVP of marketing. There, he oversaw the IFC brand across all platforms, and was the chief architect behind IFC's "Always On. Slightly Off" rebranding in 2010. Rees also drove successful launch campaigns for such IFC shows as “The Onion News Network,” “Portlandia,” “The Whitest Kids U'Know,” “The Henry Rollins Show” and “The Independent Spirit Awards,” working with strategic partners that included Foursquare, SXSW, Urban Outfitters, Jones Soda, Delta Airlines and Zipcar.
Before joining IFC, Rees was involved with creating and producing on-air promotional launches for other networks including ABC and VH1. He sits on the Board of Directors for PromaxBDA and guest teaches at Temple University, NYU and Columbia. 

Chris Sloan

President & Executive Creative Director, 2C Media

The expression “art imitates life” is especially true for Chris Sloan, a creative visionary who has woven his passion for living into every facet of his career. From adventure and travel to food and aviation, Sloan’s projects reflect his ardent pursuit of personal enrichment, a trait that has given him an edge as a storyteller.

Since co-founding the award-winning production company and creative hot shop 2C Media in 2005, Sloan and his team have incorporated this passion into the creation and production of several successful cable TV series, including “Airport 24/7: Miami” (Travel Channel), “Swamp Wars” (Animal Planet), “Danger Coast” (CMT), “A Stand Up Mother” (WE tv), “Future Food” (Discovery: Planet Green) and “10 Things You Didn’t Know” (Travel Channel), among others.

And while original series production is a staple of 2C Media, Sloan has prided himself in building the company into a truly diversified venture that also includes live-action directing, branded entertainment and broadcast promotion and design. As a result, his clients represent a who’s who of broadcast and cable networks that actively seek out his creative vision and hands-on production expertise. 

With 2C Media, Sloan has been instrumental in successful series launches for, among others, Fox, National Geographic, The Weather Channel, Investigation Discovery, USA Network, SyFy and truTV, as well as the syndicated launches of NBC Universal Domestic Television Distribution’s “30 Rock” and “Law & Order” and 20th Television’s “Burn Notice.” 

Prior to launching 2C Media, Sloan held a number of executive creative, programming and production posts, including creative director for NBC Entertainment; VP of reality programming for USA Networks; VP production for TLC Network; and editor at Limelight Video, among other roles.

A multiple Emmy® Award winning producer, Sloan is a member of the PromaxBDA Board of Directors and the Miami-Dade Film Commission.

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