events / past

2013 Sports Media Marketing Summit

The PromaxBDA Sports Media Marketing Summit is a professional development event focused on the issues, trends and emerging opportunities crucial to success in sports media marketing. This day packed with targeted and topical industry information is an all-inclusive forum for common thought, bonding and community for sports media marketing and promotion executives.

The 2013 Sports Media Marketing Awards will take place at Capitale. Please go HERE for more information about the Awards.


date & time

November 19, 2013


The Paley Center for Media
25 West 52 Street
New York, NY 10019

map ▸

current price

Summit $399
Awards $995

*cancellation policy


The Sports Media Marketing Summit will provide the critical insights, information and innovations affecting the sports marketing industry today.

The Sports Media Marketing Summit is a part of PromaxBDA, the leading global resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.

*The use of The Paley Center for Media’s facilities does not constitute endorsement by The Paley Center of any views expressed during this event.

registration rates

Dates Aug. 14 – Sept. 26
Sept. 27 – Onsite
Summit $199 $399 $499
Awards $795 $995 $1,095
Summit & Awards $995 $1,195 $1,595
Awards Tables Only $7,000 TO PURCHASE A TABLE PLEASE CONTACT ANUSH AT 310.789.1509
*cancellation policy

Click HERE for information on registering for the 2013 Sports Media Marketing Summit & Awards

2013 Sports Media Marketing Summit Advisory Council

Mary Beck

SVP, Marketing & Promotion, MLB Network

Since 2001, Mary Abrams Beck has used her knowledge and expertise in marketing and advertising to build the MLB brand and help baseball fans connect with the game. Beck, who began her career with the company as an account executive, has worked with all 30 Clubs on a wide range of projects—such as the 2008 All-Star Pre-Game Tribute—to aid the MLB in securing industry revenues at an all-time high and filling stadium seats with record-setting game attendance. Through her efforts in advertising and on-air promotions, Beck helps the MLB spread the love of the game.

Bill Bergofin

SVP, Marketing and Promotion - NBC Sports, NBCUniversal

More information coming soon.

Steven Borden

Founder and President, Borden Media Consulting

Steven Borden is the founder and president of Borden Media Consulting, which specializes in high-level management consulting and executive placement for a wide range of media and entertainment companies. Borden Media Consulting’s areas of expertise include executive placement, strategic planning, organizational design, process evaluation, values and culture determination, internal/external communications, and executive coaching.

Since 2003 Borden Media Consulting has married conceptual thinking with practical and actionable solutions for traditional and digital media organizations.

Borden has worked in media and entertainment in a variety of capacities for more than 30 years, including more than 15 years providing senior level consulting and executive placement services for all types and stages of media companies.

Borden was formerly an independent television producer of reality, documentary and scripted programs for various outlets, including ABC, CBS, NBC and FBC. Borden was also an award-winning news producer, an executive producer and an executive at a variety of local television stations, including WCCO in Minneapolis, WFLD in Chicago and WTTG in Washington, D.C. Borden specialized in launching newscasts and developing local programming. 

Borden also worked in various capacities at ABC Sports, ABC News and ABC Broadcast Operations and Engineering. He began his career in television as a desk assistant at CBS News in Washington, D.C.

Borden is a member of the Writers Guild of America and the Directors Guild of America.Borden is also a member of the Simulmedia Advisory Board.

Melissa Rosenthal Brenner

SVP, Marketing, NBA

Mellissa Rosenthal Brenner has built one of the largest social media communities in the world, generating more than a combined 455 million likes and followers between league, team, and player pages for the NBA. Brenner has forged groundbreaking deals with Facebook and Twitter and made the NBA the first professional sports league to partner with YouTube, Facebook, and Twitter. Her social media strategy has acquired more than eight million followers on Twitter, and an unprecedented 1.5 billion video views on the league’s YouTube channel, as well as several number one worldwide trending items on Twitter with NBA Christmas Day promotions. Brenner was recently recognized with awards from Advertising Age and the Sports Business Journal as an accomplished woman having a major impact in business.

Sharon Byers

SVP, Sports & Entertainment Marketing, Coca-Cola North America

Sharon J. Byers is Senior Vice President, Sports and Entertainment Marketing at Coca-Cola North America where she develops national marketing programs for Coca-Cola's premier partnerships. Her work also includes the development of Coca-Cola's sports and entertainment marketing strategies, league and talent relationship management for LeBron James, Jennifer Aniston, Kobe Bryant and other key partnerships.

Stephen Espinoza

EVP & GM, Sports & Event Programming, Showtime Networks, Inc.

Stephen Espinoza joined Showtime Networks, Inc. in November 2011 as head of SHOWTIME SPORTS. He is responsible for developing and executing the overall strategy of the group and its pay-per-view unit, as well as managing the network's relationships with distributors, talent and suppliers, and the acquisition and licensing of sports and event programming for Showtime and pay-per-view distribution. The network's current original sports programming lineup includes Showtime Championship Boxing, “ShoBox: The New Generation,” the Emmy Award-winning “Inside The NFL,” “Inside NASCAR,” Strikeforce mixed martial arts, the Emmy Award-winning “The Franchise” and the network’s original behind-the-scenes sports documentary series “All Access.” 

Prior to joining Showtime, Espinoza was a partner in the firm of Ziffren Brittenham LLP, a transactional entertainment law firm in Los Angeles. While at the firm, Espinoza represented a variety of established and emerging performers and filmmakers, including producers, writers, directors and actors in both television and film. He also has extensive experience in structuring and negotiating distribution, financing, debt and equity arrangements for independent television and motion picture companies. 

Espinoza began his legal career in the entertainment department of Greenberg, Glusker, Fields, Claman & Machtinger. He previously worked at the Law Offices of Steinberg & Moorad, one of the nation's preeminent sports agencies. An active community volunteer, he previously served as the Vice President of the Board of Directors of the Echo Park Boys and Girls Club, and currently serves on the Board of Directors of Heart of Los Angeles (HOLA). 

Robert Gottlieb

EVP, Head of Marketing, FOX Sports

Robert Gottlieb is the Executive Vice President, Marketing at FOX Sports.

In this role, Gottlieb is responsible for all aspects of FOX Sports’ on-air, off-air and consumer marketing efforts including television, print, online, radio and outdoor creative for FOX Sports; FOX Sports 1 and FOX Sports 2,; FOX Deportes; and FOX Sports Digital assets.

As FOX Sports marketing head, Gottlieb’s primary objective is to shape the perception of the FOX Sports brand, and develop unique messaging in an effort to create an emotional connection with viewers and users in order to maximize audience and user potential. His group consists of the strategic planning, marketing services, consumer marketing, in-house and out-of-house creative divisions.

Gottlieb was responsible for developing the long-lead, multi-platform marketing campaign that created exceptional consumer awareness of FOX Sports 1, which launched nationally on Aug. 17. The ad campaign created tremendous “brand likability" and "intent to view" measurements leading up to launch. He also created an on-air look for FOX Sports 1's marketing that stamps the network as top-tier, unique, vibrant, fresh and fun.

Prior to becoming head of marketing, Gottlieb was responsible for FOX Sports’ video marketing assets as well as the conception and production of campaigns, while also providing creative support to FOX Soccer, Fox Deportes, FUEL TV, SPEED and Gottlieb joined FOX Sports in 2004 as vice president, creative director of on-air promotions for FOX Sports and FSN.

The FOX Sports in-house creative group has been widely recognized for excellence by industry peers, having won several awards, including “Spot of the Year” at the 2010 Sports Media Marketing Awards, sweeps of the on-air categories at the Sports Emmy Awards in 2011 and 2009, and more than 90 PromaxBDA Awards since 2004, including the inaugural “Marketing Team of the Year” Gold in 2011.

Howard Handler


Howard Handler is Chief Marketing Officer of Major League Soccer. A recognized brand builder and transformational leader for more than 25 years, he joined MLS in 2012 and oversees marketing, digital, programming and content, CRM and fan insights and special events for the League. Prior to joining MLS, Handler served as executive vice president, marketing and sales at The Madison Square Garden Company.

Howard Jacobs

EVP, Marketing & Sales, Madison Square Garden Sports

Howard Jacobs is EVP of marketing and sales for Madison Square Garden Sports, where he leads an integrated marketing and sales unit responsible for defining and executing the overarching business operations and growth strategies for the New York Knicks, New York Rangers and New York Liberty franchises, including brand marketing and communications, ticket sales and service, digital/social media platforms, field marketing, community relations and event presentation. In addition, Jacobs is involved in all areas of MSG Sports to support team partnerships, marketing partnership sales, new media initiatives and team merchandising opportunities.

Jacobs joined MSG Sports in 2008 as SVP of marketing and was most recently SVP of marketing and ticket sales. He has dramatically elevated the strategic marketing, brand management and business operations for the Knicks, Rangers and Liberty with a heightened focus on fan engagement. His responsibility over ticket sales has resulted in the Knicks, Rangers and Liberty consistently ranking among the top of their respective leagues.

Prior to joining MSG, Jacobs was SVP, strategic partnership marketing for XM Satellite Radio where he led a cross-functional brand marketing and subscriber acquisition team with major sports and consumer brand partners including the NHL, MLB, NASCAR, PGA TOUR, the Big East, United Airlines, Jet Blue and Starbucks. He previously served as president of Millsport, LLC, a leading sports marketing agency working with major brands including: AT&T, XM Satellite Radio, Office Depot, Pizza Hut, Taco Bell, VISA, Pepsi-Cola, Gatorade, Frito-Lay and Sunoco. Earlier in his career, Jacobs worked as director, marketing asset management in the sports and entertainment marketing division at Coca-Cola USA and prior to that served as VP, Cartoon Network Brand for Turner Broadcasting.

Brian Jennings


Brian Jennings is Executive Vice President and CMO of the National Hockey League, L.P. where he is responsible for global marketing strategies, including the consumer products licensing and design business that continues to generate more than $1 billion annually. He also oversees the brand and promotional responsibilities for the NHL Network, and NHL digital products.

Alex Kaplan

VP, Revenue and Product Marketing, DIRECTV

Alex Kaplan is Vice President of Revenue and Product Marketing for DIRECTV, where he is responsible for delivering over $4 billion in annual revenue across sports, premiums and pay-per-view businesses.

Kaplan was chosen as one of SportsBusiness Journal's "Forty Under 40" executives in the sports industry in 2013.

David Levy

President, Turner Broadcasting System, Inc.

David Levy is President of Turner Broadcasting System, Inc., where he oversees Turner's domestic entertainment and animation, young adults networks and business portfolios, as well as advertising sales, affiliate sales and sports units. He is also responsible for all creative and business activity for TBS, TNT, Turner Classic Movies, truTV, Cartoon Network, Boomerang and Adult Swim, as well as their digital brand extensions.

Danny Meiseles

EVP & Executive Producer, Production, Programming & Broadcasting, NBA Entertainment

Danny Meiseles has served as EVP and executive producer of production, programming and broadcasting for NBA Entertainment since his promotion to the position in January 2011. In this position, Meiseles oversees the NBA's marketing and programming and is responsible for the development and production of NBA, WNBA and NBA Development League content worldwide and in all forms of media. Meiseles also manages the league’s relationships with its national television partners ABC, ESPN, TNT and NBA Digital, as well as its local and regional partners, including Fox Sports Network.

Meiseles supervises an array of NBA Entertainment productions, including All-Star Saturday Night, All-Star Introductions, NBA All-Star halftime shows, NBA and WNBA Drafts and the Basketball Hall of Fame Induction Ceremony.

Meiseles started at the NBA in 1990 as an associate producer. During his career at the league, he has produced and coordinated NBAE live entertainment productions for ABC, NBC, ESPN, TNT, MTV and Nickelodeon, as well as at the basketball venue for the 2004 and 2008 Summer Olympics. Meiseles began his career at NBC as associate producer working on the 1988 Seoul Olympics.

John D. Miller

CMO, NBC Olympics

John D. Miller was appointed CMO, NBC Olympics upon his 65th birthday in October 2015. He made the personal decision to transition his role from CMO of NBC Sports Group to this newly created position to focus solely on the Olympics. Miller leads the Olympic marketing efforts for Rio and co-leads for Pyeongchang with NBC Sports Group CMO Jenny Storms. He is also Chair of NBCUniversal’s Marketing Council, which includes the marketing leaders from every NBCUniversal division, and oversees all cross-company promotional opportunities and marketing initiatives known as “Symphony.” Miller reports directly to Mark Lazarus, Chairman, NBC Sports Group, for the Olympics, and to Steve Burke, CEO, NBCUniversal, for the Marketing Council.

Previously, Miller served as Chief Marketing Officer of NBC Sports Group from 2011 – 2015, overseeing all marketing and branding for NBC Sports Group assets, which included NBC Sports, NBC Olympics, NBCSN, Golf Channel, the 10 NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. He also led The NBC Sports Agency, which uses NBC Sports Group marketing resources to produce campaigns for group partners the Premier League, PGA TOUR and NHL.

Before joining NBC Sports Group, Miller co-founded and led The NBC Agency from 1999 to 2010. The NBC Agency was the industry’s first full-service advertising agency comprised of an award-winning in-house unit that quickly established itself as one of the country’s top creative commercial firms. Under Miller’s direction, The NBC Agency built on the NBC Advertising & Promotion Department’s long tradition as a television industry leader with innovative marketing, promotion and branding concepts, and campaigns. Miller has also overseen the creation of successful franchise campaigns, such as the now ubiquitous “Must See TV,” and helped to develop and strengthen the network’s brand identity.

Miller joined NBC in August 1982 as Vice President, Affiliate Promotion Services, West Coast. He was promoted six times between 1982 and 1993, in various executive marketing, advertising, promotions and programming roles throughout NBC Entertainment and NBC TV. In 1993, Miller became Executive Vice President, Advertising and Promotion, a position he held for six years.

Miller began his career in freelance productions in 1972. A year later, he joined WMAQ-TV, the NBC television station in Chicago, and became promotion manager at WBBM-TV in Chicago in 1978. In March 1980, he was named Director, Affiliate Promotion Services, CBS-TV, West Coast, and moved to New York in July 1981 to become Director, Advertising and Promotion, CBS News.

Miller has been honored by his peers on many occasions including the PROMAX Hall of Fame, which inducted Miller in 1991, named Miller and The NBC Agency co-president, Vince Manze, the Marketing Team of the Year in 1995, and honored Miller as the Promotion Executive of the Year in 1996. In 1999, Miller, Manze and their NBC colleagues received a Primetime Emmy for Outstanding Commercial for an advertisement promoting the internet portal service The spot also received the World’s Best Commercial award from the IBA. Miller was also honored with a Campaigns of Distinction award by the Promax&BDA organization in 2006 and 2007. Miller has been named Entertainment Marketer of the Year four times, and was named Sports Marketer of the Year by Cynopsis in 2012 and 2013.

A native of Chicago, Miller graduated magna cum laude from Syracuse University. He and his wife, Sharon, have four sons.

Robyn Miller

SVP, Marketing, Tennis Channel

Robyn Miller leads all consumer branding, creative services, public relations, promotions, and ad-sales marketing for Tennis Channel—the only round-the-clock, TV-based multimedia platform dedicated to the sport and the lifestyle around it—as well as heads the network’s website. Miller previously served as the SVP of the Fine Living network and was the creative force behind its successful tagline: “Live Like You Mean It.” She also worked as a senior corporate executive at the Walt Disney Company for over sixteen years, supervising the marketing, creative, and product strategies in home entertainment and helping the company to become the world’s leading brand in that area.

Peter Moore

Chief Operating Officer, EA, Former President of EA SPORTS

Peter Moore—one of “Sports Business Journal’s” Most Influential People in Sports in 2007 and 2008—is responsible for strategic leadership of the EA brand. He oversees product development, global product management, as well as marketing and planning for all packaged goods and online offerings within the EA SPORTS brand. Moore used his expertise from over 25 years of experience in gaming, entertainment, and consumer products to revitalize EA as one of the most recognized brands in sports and entertainment since taking over as President in September 2007. He has driven innovation in the core games business with FIFA 10 and NHL 10, netting the highest critical acclaim of any sports products in the current console generation. FIFA 10 has also received more than 40 international awards and honors. Additionally, Moore has helped to expand the EA SPORTS portfolio to a broader audience of sport fans with the launch of EA SPORTS Active: Personal Trainer—the most critically acclaimed interactive fitness product available—in May 2009.

Steve Phelps


Steve Phelps, current senior vice president and chief marketing officer for NASCAR, has used his marketing and business expertise to lead several sports marketing teams to success. Before joining NASCAR in 2005, Phelps was vice president of sales and marketing for Wasserman Media Group where he managed internal and third party sales to give maximum exposure to athletes, teams, and products, while also providing consulting services to a variety of clients. He also worked with the National Football League for over 13 years. While serving as vice president of corporate marketing for the NFL, Phelps brought many new sponsors, managed key sponsor accounts, and instituted a philosophy for the league that focused on developing mutually beneficial partnerships. Phelps has twice been recognized for his business and marketing success by the “Sports Business Journal” in their “Forty Under 40” list of influential executives in sports.

Scott Pruitt

VP, Marketing & Communications, Time Warner Sports

Bio coming soon.

Niels Schuurmans

Chief Marketing Officer and Chief Creative Officer Paramount Network, CMT and TV Land.

Niels Schuurmans is a 25-year veteran of VIACOM, and currently serves the Chief Marketing Officer and Chief Creative Officer of the CMT Network, TV Land and VIACOM’s new premium entertainment brand Paramount Network.  

As the CMO and CCO for Paramount Network, Niels has been responsible for the development and execution of the Paramount Network brand identity and position as well as all aspects of the brands Marketing and Creative across all platforms and experiences.   

He oversees all Consumer Marketing, Franchise Marketing, Brand Marketing, Social and Digital marketing and content as well as all internal cross platform creative across the three networks of CMT, TV Land and Paramount Network.

Prior to taking the position in the Network Group, Niels served as the CCO/EVP VIACOM VELOCITY Creative and Branded Content, where he was responsible for the overall ideation, development and execution of branded and partner integrated marketing creative content across all the VIACOM Music and Entertainment brands and platforms (including MTV, VH1, Comedy Central, SPIKE, CMT, LOGO, TV LAND). 
Schuurmans launched Viacom Velocity in January of 2014 with business partner Dario Spina EVP Marketing.   Viacom Velocity quickly grew to be considered the gold standard in branded content across the media landscape and over the past three years has been recognized with numerous prestigious industry awards for outstanding work. Viacom Velocity was also named the number 1, and number 2 best Integrated Marketing organization by Jack Meyers in 2014. 
Niels also oversees the development and creative for VIACOM’s various cause initiatives, including the award winning NO MORE campaign to help end domestic violence and sexual assault in partnership with the Joyful Heart Foundation, Viacom’s award winning Get Schooled campaign with the Ad Council, the award winning campaign in partnership with the WITNESS, and most recently VIACOM’s LISTEN campaign, created to build awareness for the nations addiction epidemic.

Niels is also the Co-Chair of the VIACOM MARKETING COUNCIL, an internal team of marketers at VIACOM organized to drive synergy across the VIACOM Brands.
Prior to launching VIACOM VELOCITY, Niels served as the Executive Vice President, Consumer Marketing and Executive Creative Director at SPIKE, where he was instrumental in developing and evolving the SPIKE Brand.  While at SPIKE he was also instrumental in developing the VIACOM owned BELLATOR MMA Brand and strategy.
Before SPIKE, Niels served as the Senior Vice President and World Wide Creative Director at Nickelodeon, where he oversaw creative for Nickelodeon both domestically as well as helping to lead the charge in launching Nickelodeon networks and channel blocks across Europe, Asia and Australia.   

Niels also served as the head of On-Air Creative for The Cartoon Network where he helped to develop Cartoon Network brand and identity. 
Throughout his career, Niels has passionately built and lead many creative, marketing, social and digital teams, and has personally received numerous awards for outstanding marketing and creative, He was also named to Electronic Media’s Top Ten Marketers in the Entertainment Industry.  
Niels is a graduate of Boston University.

Dan Singer

Director, McKinsey & Company, Inc.

Dan Singer is a director in McKinsey's media and entertainment practice. He joined McKinsey in 1989 and leads their global sports practice, serving leading sports organizations and their business partners around the world, such as broadcasters, sponsors and digital media partners. His sports expertise spans growth strategy, league governance and operations effectiveness.

Aaron Taylor

SVP, Marketing, ESPN

Aaron Taylor is Senior Vice President of Marketing for ESPN. A 14-year veteran of the company, he is responsible for developing and managing all aspects of the ESPN brand, including domestic television, digital, radio and print media assets, as well as building upon the company's award-winning creative that includes the iconic "This Is SportsCenter" campaign, which he has overseen for more than a decade.

Frank Wall

VP, Publisher, Sports Illustrated

Frank Wall is Vice President, Publisher of Sports Illustrated. Prior to joining Sports Illustrated in 2010, Wall served as publisher of Money magazine and before that as the group sales director for Time, Fortune and Money where he delivered consistent year-over-year growth in revenue. 

Wall is a member of the International Advertising Association and the Time Inc. Mentoring Program.

Mark Waller


Immediately after graduation Mark Waller embarked on an international business career that now spans more than 25 years with global companies and includes positions in the United Kingdom, Spain, the Canary Islands, Greece and the United States. He joined the NFL on February 1, 2006, and became CMO in August 2009.

He began his business career with Gallaher Ltd in 1983. After five years in Gallaher’s International Division, working in Spain and the Canary Islands, Waller joined Guinness in 1988 as regional director for Guinness Export. With the acquisition of Distillers PLC, Waller joined the Guinness subsidiary of United Distillers.

Following successful assignments as with United Distillers in Spain and Greece, Waller moved to the USA in 1996, initially as VP of marketing for Scheffelin & Somerset, with overall responsibility for the marketing of Johnnie Walker, Dewars and Tanqueray brands.

With the merger of Guinness/Grand Metropolitan, Waller led the business integration in the Midwest as President-Central Region, before joining Diageo North America as EVP for consumer strategy and marketing. Waller spearheaded the development of legislative and consumer access initiatives to broaden the availability and consumption of spirits within the United States.

In his current capacity with the NFL, Waller oversees all of the league’s marketing, as well as the NFL’s international activities. He is responsible for developing the NFL’s long-term fan development and brand strategy, and serves on the league’s business ventures senior management team.

Jaime Weston

VP, Brand & Creative, NFL

Joining the National Football League in 2003, Jaime Weston currently serves as VP of brand and creative. In this role she leads the long-term brand and marketing strategy for the League and is the managing director of the award-winning NFL creative department. Additionally, she is responsible for working with the League’s numerous sponsors, licensees and broadcast partners to protect and manage the NFL brand.

Weston began her career in the publishing industry working on the business-side of: “Esquire,” “Seventeen,” “Sports Illustrated” and “TimeOut” New York. From there, she transitioned into the apparel industry where she directed the marketing and advertising strategy for the Men’s luxury-brand Ermenegildo Zegna. With a desire to break away from traditional marketing, Weston then joined Federated Department Stores to help launch Bloomingdale’s website as they entered their first foray into the e-commerce world. She left when offered an opportunity work for Michael Dell’s wife, Susan Dell, to develop the e-commerce division and brand strategy for the Susan Dell apparel brand on the heels of its first collection debut.

upcoming events

2019 Promax Asia

view details ▸


Promax Europe 2020

view details ▸

Sponsor an Event