events / past

The Conference 2013


Once a year, the world of entertainment marketing, promotion and design professionals gathers to engage minds, engage the future and engage each other.

A full two-and-a-half-day event dedicated to promoting an immersive conference experience with thought leaders, industry insights and critical tools of the trade for your individual and company growth.

You must be a current member to attend PromaxBDA: The Conference. For more information on becoming a member or renewing your membership click here.

Never attended? Find out more about The Conference and how it can play a critical role in your professional career.


date & time

June 18-20, 2013


JW Marriott at L.A. LIVE

900 West Olympic

Los Angeles, CA 90015

map ▸

current price



PromaxBDA: The Conference 2013 is where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather to give you unprecedented insights, business secrets and revolutionary tools that will help your company grow.

You must be a current member to attend PromaxBDA: The Conference. For more information on becoming a member or renewing your membership click here.

Never attended? Find out more about PromaxBDA: The Conference and how it can play a critical role in your professional career.

registration rates

Date Dec. 1 - Jan. 10 Jan. 11 - April 1 April 2 - May 9 May 10 -  June 2
June 3 - 7 Onsite
Rate         $695 $995 $1195 $1395 $1495 $1695
*cancellation policy
Must Be a Member to Attend
For group rates please contact Anush at

conference FAQs

Who should attend?
Entertainment marketing professionals including those in promotion, public relations, communications, design, interactive, media planning, media strategy, brand integration, sales support, affiliate marketing, creative services, traffic, on-air, off-air, research and brand strategy.

How will I benefit?
Acquire, refine and develop the skills to:

  • Successfully implement a $0 media plan
  • Streamline internal creative departments
  • Manage your staff (and yourself) to keep them focused, motivated… and profitable
  • Help your sales departments generate incremental marketing-based revenue
  • Maximize revenues through brand integrations
  • Develop cost-saving departmental efficiencies
  • Supercharge your promotional strategies
  • Stay creatively inspired and execute the best work
  • Understand new technologies and what they mean to your business
  • Establish yourself as a thought leader
  • Lead your company into the future


PromaxBDA: The Conference Committee

Scot Chastain

PromaxBDA Co-Chair

EVP, Affiliate Marketing and Development, NBC Television Network

Scot Chastain is the Executive Vice President, Affiliate Marketing and Development, NBC Television Network. Chastain has led this group since 1999.

In this role, Chastain oversees the bi-coastal NBC Affiliate Marketing groups that develop and distribute all network marketing, sales and advertising materials for the 240 affiliate and owned television stations. The groups' efforts ensure promotion of the network across all prime, news, sports, Olympics, daytime, late night and Saturday morning dayparts on all local station on-air and digital platforms. In addition, Chastain works on existing and developing new business projects that involve the partnership between the network, stations and their respective ownership groups. He also serves as Executive Producer of NBC's key client presentations plus major affiliate business and marketing meetings.

A key member of NBC transition teams, Chastain served on the KNTV/San Francisco Switch Project and was part of the NBC Universal Integration within TV distribution, TV studio and marketing. He also played a role with the Telemundo network transition, as well as top leadership positions for the marketing and launches of both NBC WeatherPlus and

Chastain also serves on the NBC Universal Marketing Council, a group composed of marketing leaders from all NBCU businesses.

Chastain joined NBC Entertainment in January 1995 as Manager, Affiliate Advertising & Promotion Services and was promoted to Director in 1997 and to Vice President of the department in 1999.

In local markets, prior to joining NBC, Chastain served as Director of Marketing and Promotion at WDSU- TV, the NBC affiliate in New Orleans where he oversaw the entire station brand, marketing, media activities and planning. From 1991 to 1993, he was a Senior Promotion Producer and later, Interim Marketing Director at WXII-TV, the NBC affiliate in Winston-Salem, N.C. Before WXII-TV, Scot was at KBTX-TV, the CBS affiliate in Bryan, Texas for 6 years, serving a variety of roles including Production, Promotion, Operations Manager and Special Projects Executive Producer. Before moving to the CBS affiliate, Chastain spent 5-plus years in a variety of production roles for KAMU-TV (PBS) in College Station, Texas including local freelance production positions for other national/regional sports networks.

Chastain currently serves as Chair of the Board of Directors of PromaxBDA, a marketing and design trade association. Elected to the board originally in 2005, he served as treasurer from 2007-2008, Vice Chair from 2009-2013 and for seven consecutive years, led the all-important Conference Committee.

Chastain's creative and production work has been recognized by numerous organizations such as PromaxBDA, local branches of the Academy of Television Arts & Sciences and the Muscular Dystrophy Association.

Chastain earned his bachelor's degree from Texas A&M University. He currently resides in Wood Ranch, California, with his wife, Jennifer, and their two sons Jack and Carson.

Jennifer Ball

EVP, Marketing and Content Partnerships, Univision Communications Inc

Jennifer Ball is executive vice president of Marketing and Content Partnerships at Univision Communications Inc. (UCI), the leading media company serving Hispanic America. In her role, Ball collaborates with internal and external clients to help them grow their businesses by engaging with targeted consumers through multiplatform campaigns across the UCI portfolio.

Under her leadership, UCI’s partnership marketing group was formed to consult with clients to create custom marketing strategies. As part of this, Ball developed an in-house creative team to translate those strategies into targeted messaging. Early successes of these groups included launching three new networks in two years, including UDN (Univision Deportes Network), currently the No. 1 Spanish-language sports network in the U.S. Ball more recently led the launch and continues to drive marketing efforts for Univision NOW, UCI’s OTT direct-to-consumer live and on-demand video service. Additionally, she successfully pioneered TV Everywhere (TVE) to U.S. Hispanics, beating authentication rate projections.

Prior to joining UCI, Ball directed all content marketing initiatives at A&E Networks as vice president of Distribution Marketing, including the strategic positioning of their  seven U.S. cable networks. During her tenure, she created cross platform strategies and campaigns that helped increase A&E program ratings and brand awareness, while promoting business initiatives for clients. Ball also helped launch A&E HD, History HD, History en Español, Military History, Crime & Investigation Network and VOD.

Before A&E, she served in marketing and promotions roles at leading distributors at both the corporate and regional level, including Continental Cablevision, Media One and Cablevision of Boston. Ball has received numerous awards from CTAM, PROMAX and other industry organizations for marketing excellence and was recognized  in Cablefax’s “Most Powerful Women in Cable” and Multichannel News’ “Wonder Women.” Ball participates in several industry organizations and currently serves on the Board of Directors of WICT New York Chapter. She has also chaired the CTAM Mark Awards Committee and completed the highly-regarded Betsy Magness Leadership Program.

Marlene Bartos

EP/Managing Director, Yessian and Dragonlicks

Marlene Bartos began her career as a television commercial producer, working at renowned agencies such as Y&R and Lowe Worldwide. A seasoned executive producer with 20 years of experience producing commercials and campaigns for such well-known brands as AT&T, MetLife, and Coca-Cola, Bartos made the transition to the music side seven years ago when she began working with Yessian as the executive producer.

Bartos was a key member of the small team that spearheaded the effort to transform Yessian from a small, regional music house into a global full service music production and audio post company. This included the simultaneous launch of Dragonlicks, a successful licensing and supervision division. Bartos runs the NY office of both, and continues to play a key role in the company’s expansion into other markets including television, film, themed entertainment and onsite experiential projects from around the globe.

Steven Borden

Founder and President, Borden Media Consulting

Steven Borden is the founder and president of Borden Media Consulting, which specializes in high-level management consulting and executive placement for a wide range of media and entertainment companies. Borden Media Consulting’s areas of expertise include executive placement, strategic planning, organizational design, process evaluation, values and culture determination, internal/external communications, and executive coaching.

Since 2003 Borden Media Consulting has married conceptual thinking with practical and actionable solutions for traditional and digital media organizations.

Borden has worked in media and entertainment in a variety of capacities for more than 30 years, including more than 15 years providing senior level consulting and executive placement services for all types and stages of media companies.

Borden was formerly an independent television producer of reality, documentary and scripted programs for various outlets, including ABC, CBS, NBC and FBC. Borden was also an award-winning news producer, an executive producer and an executive at a variety of local television stations, including WCCO in Minneapolis, WFLD in Chicago and WTTG in Washington, D.C. Borden specialized in launching newscasts and developing local programming. 

Borden also worked in various capacities at ABC Sports, ABC News and ABC Broadcast Operations and Engineering. He began his career in television as a desk assistant at CBS News in Washington, D.C.

Borden is a member of the Writers Guild of America and the Directors Guild of America.Borden is also a member of the Simulmedia Advisory Board.

Danixa Diaz

Executive Producer, Oishii Creative

Oishii Creative Executive Producer Danixa Diaz brings nearly 20 years of experience in the creative, design and production industries. Her contagious personality and passion for design has helped her cultivate solid relationships with major networks and brands from around the world.

Diaz began her entertainment career in Miami, focusing on the Hispanic and Latin American markets before expanding her expertise to domestic and international clients. She went on to executive produce at 3 Ring Circus, among many other pioneering branding and mixed-media companies, from New York to Los Angeles. In 2012, Diaz founded representation firm “iartists," and prior to that she spent seven years as director of business development for design and production studio Imaginary Forces.

Diaz has been an active member of several renowned industry organizations, including multiple years serving on the PromaxBDA Board of Directors; and the Academy of Television Arts and Sciences, which invited her to sit on the Emmy Motion and Title Design Peer Group Executive Committee. She has also applied her experience to the world of education, serving as an instructor at the respected Otis College of Art and Design, as well as guest-speaking at the UCLA Extension program.

Rick Haskins

EVP, Marketing & Digital Programs, The CW

Rick Haskins was named EVP, marketing and brand strategy, The CW, on February 21, 2006. Haskins reports directly to Mark Pedowitz, president of The CW.

Haskins has enjoyed a 27-year career in marketing to both consumer and trade on No. 1 brands across a diverse field of industries. At The CW, he is responsible for the ongoing support and management of the network’s brand identity across all media platforms, extending from on-air to online to mobile. Supervising The CW’s entire marketing department, Haskins oversees all phases of marketing for the network, including on-air promotion, off-net media buying, creative advertising and new media initiatives. In addition, he’s been integral in establishing and expanding The CW’s online presence, building traffic to the network website ( from scratch at its launch in 2006 to 5.4 million unique monthly visitors just three years later.

Upon joining The CW prior to its debut, Haskins’s top priority was the formulation of the network’s launch campaign and initial brand image. As the network’s identity has evolved over the years, he has overseen the development and execution of various innovative network image campaigns, including “Free 2 B” and the current “TV to Talk/Text/Blog/IM About,” as well as the highly successful campaigns for individual series, including “Gossip Girl,” “90210” and “The Vampire Diaries.”

Prior to The CW, Haskins had served as EVP/GM for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. Haskins elevated the network’s "Television for Women" slogan to new heights after joining the company in 1999, making it one of the best-known brands in cable.

Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including VP, marketing, Buena Vista Television and director of development, reality programming, Buena Vista Television. During his eight-year stint there, he helped market such hits as "Regis and Kathy Lee," "Golden Girls" and "Home Improvement." From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products. 

Richard Loomis

Former SVP, CMO, Disney Channels Worldwide

Loomis joined Disney in 2007. His responsibilities included guiding the creative marketing vision for the kid-focused, family inclusive Disney Channel, Disney XD and Disney Junior channels and brands around the world. He also oversees creative marketing support for the Disney Media Sales and Marketing team. In addition to overseeing the Channel Marketing teams for each brand, Loomis manages the Off Air Design, Marketing Strategy and Analytics, Partnership Marketing and Creative and Marketing Operations functions.

An award-winning senior entertainment industry marketing executive, Loomis has over 20 years experience developing and leading successful marketing initiatives. He joined Disney from MTV Networks where he served as Senior Vice President, Marketing and Brand Strategy for MTV Networks' Comedy Central from 2004-06, a role he was promoted to after serving as Vice President, Marketing and Advertising from 2000-04. There, he oversaw all strategic marketing and branding initiatives across multiple platforms and successfully established the network's first digital marketing initiatives. He spent the previous seven years at Nickelodeon, most recently as Vice President, Marketing and Advertising.

Under Loomis' leadership, the Disney Channel Marketing and Creative team received numerous PromaxBDA Awards, CTAM Mark Awards, Daytime Emmy Awards and Telly Awards for network packaging, marketing campaigns and interstitial series that air on the various Disney platforms.

His agency experience includes Account Supervisor roles at Backer Spielvogel Bates and McCaffrey & McCall Advertising in New York. He began his career as a Media Planner at Grant/Jacoby Advertising in Chicago.

A native of Ontario, New York, Loomis is a graduate of The College of Wooster where he earned a Bachelor of Arts degree in International Relations and Business. He is a member of PromaxBDA Board of Directors.

Chris Meador

Kent Rees

General Manager, Pivot

Kent Rees is the General Manager at Pivot, Participant Media’s new cable network that launched on Aug. 1, 2013. He was recently promoted from EVP, Marketing, Scheduling, Operations and Acquisitions.

Kent brings to Participant and Pivot more than 15 years of creative and marketing experience in television and digital platforms. Most recently, he was EVP of Marketing at Bedrocket Media Ventures, working on three "Made For Web" channel launches for YouTube. Prior to that, he was EVP of marketing for Current TV, where he spearheaded the strategy and creative approach behind the launch of "Countdown with Keith Olbermann," which premiered in June 2011 to record ratings. In addition to overseeing Current's on-air promotion and brand personality, Kent supervised the ad sales marketing team and helped manage Current's on-going transition from L.A. to New York.

Before Current, Kent worked at IFC TV, where he started in 2004 as creative director senior and rose to VP of marketing. There, he oversaw the IFC brand across all platforms and was the chief architect behind IFC's 2010 "Always On. Slightly Off" rebranding. Kent also drove successful launch campaigns for such IFC shows as "The Onion News Network," "Portlandia," "The Whitest Kids U'Know," "The Henry Rollins Show" and The Independent Spirit Awards, working with strategic partners that included Foursquare, SXSW, Urban Outfitters, Jones Soda, Delta Airlines and Zipcar.

Before joining IFC, Kent helped to create and produce on-air promotional launches for ABC’s "The Bachelor" and "The Bachelorette" as well as VH1 Behind the Music, Pop Up Video, VH1 Divas, and VH1 Rock and Roll Hall of Fame.

Kent earned his BFA from NYU's Tisch School for the Arts' film and television production department. He sits on the Board of Directors for Promax BDA and guest teaches at Temple University, NYU and Columbia.

Tom Ruffner

Manager, Media Relations, FX Networks

bio coming soon.

Rafael Sandor

Creative Director,

Rafael Sandor is a creative, marketing and TV strategy consultant with an extensive track record developing TV channels and their content, branding and promotion on a global level.

Sandor recently left his post as EVP of global marketing and creative at Fox International Channels, from where he has led its global channel development during the last 13 years, from a small regional network to the multibillionaire global empire that it is today.

Based in Rome, Sandor was key to the development of FIC's 160 channels worldwide, helping establish its global network of creatives, marketers and programmers in more than 30 offices around the world, while creating all its global brands and campaigns, including all Fox and National Geographic channels and shows.

Prior to this job, Sandor was part of the small management team that started up the successful Fox Channels Italy, which is still today the leader in that market and recognized as the benchmark for creative quality and innovation in Italy. 

He was previously programming and creative director for National Geographic Latin America and Iberia; and creative and original production director for Fox Kids Latin America. His work has received numerous international awards.

Markus Schmidt


​Bio coming soon.

Chris Sloan

Owner/President, 2C Creative

Since co-founding the award-winning creative agency and content production company 2C Creative + Content ( in 2005, Chris Sloan has prided himself in building 2C into a leading producer of promos, brand integrations, live-action shoots, design and original series for TV networks, studios and national advertisers. As a result, his clients represent a who’s who of broadcast and cable networks that actively seek out his creative vision and hands-on production expertise.

With 2C, Sloan has been instrumental in successful campaigns for, among others, FOX, NBC, HBO, TNT, SyFy, truTV, The Weather Channel, USA, TLC, Lifetime, Bravo, Discovery, Investigation Discovery, Travel Channel, Animal Planet, History, Telepictures, Oxygen, National Geographic Channel, Chiller, TV Land, HGTV, DIY, Fuse, Disney Channel, Cartoon Network, Nickelodeon, CMT, CNN, Debmar-Mercury, ABC Domestic TV Distribution, DISH, MGM, NBC Domestic TV Distribution and 20th Television.

Sloan and his team have also created and produced several successful cable TV series and specials, including “Growing Up Gator” (GAC), “Florida Untamed” (Animal Planet), “Airport 24/7: Miami” (Travel Channel), “Swamp Wars” (Animal Planet), “Danger Coast” (CMT), “A Stand Up Mother” (WE tv), “Future Food” (Discovery: Planet Green) and “10 Things You Didn’t Know” (Travel Channel), among others.

Prior to launching 2C, Sloan held a number of executive creative, programming and production posts, including Creative Director for NBC Entertainment; VP of Reality Programming for USA Networks; VP Production for TLC Network; and Editor at Limelight Video, among other roles.

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