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Marketing and Creative Director
Stephen Arnold Music
Dave Baumann is currently Marketing and Creative Director for Stephen Arnold Music. He was previously head of marketing for WXYZ-TV, Detroit, MI; KSTP-TV, Mpls./St.Paul, MN; and KIRO-TV, Seattle, WA, and was Art Director for KTCA-TV, Mpls./St. Paul, MN. He has served on the affiliate boards for both CBS and ABC (chairman), and has won numerous local Emmy awards, as well as PROMAX and BDA awards. He lives in Traverse City, MI with his wife Pam and their dog Archie, and enjoys sailing, boating, biking, golf, skiing, snowshoeing, local theater, playing guitar and singing.
Creative Services Director
WFLA
Tracy Acord Oliver has been with Hearst Television since 2007. She started at WTAE the ABC affiliate in Pittsburgh, as a one-man band topical producer, then worked as the assistant CSD, before being promoted to CSD in 2014. Prior to Hearst, she worked at stations across the country – including Wyoming. She is a fierce defender of brand, loves to collaborate with her fellow CSDs and uses her mean “mom” face when necessary. Her pet peeves include rude people and reporter updates that only include the words “I’ve got sound.”
Creative Services Director Paul Spingola has worked in television for more than 30 years. He began at WFLA, the NBC affiliate in Tampa, Florida in 2020. Prior to WFLA, Spingola worked at WTNH, the ABC affiliate in Hartford, CT as Director of Marketing and Digital Media. He also served as Interim General Manager during the station’s transition from Media General to Nexstar Broadcasting. Prior to joining WTNH, Spingola held positions as a promotion producer at CNN, CBS Television Distribution’s “Inside Edition” and KXAS-TV, the NBC affiliate in Dallas.
Spingola believes the key to success in television station marketing resides in the strength of the station’s brand. Delivering on your brand promise, meeting the customer’s expectations on their terms and delivering a best-in-class experience will set you apart from your competition.
Through the years, the members of Spingola’s departments and he have been recognized by the industry with 24 Promax Awards and 15 Emmys. He has participated in seminars at Promax multiple times on topics such as “How to Win the Late News War.” He has also served as President of the ABC affiliate marketing board, a member of the ABC digital committee and currently serves on the NBC Station Marketing Counsel.
Creative Services Director
WRTV | EW Scripps
Courtney is full of wonder and seeks connection in everything, particularly in memes. Some are so spot on, right? Discovering moments of belonging and togetherness inspire all aspects of Courtney’s life.
Courtney began her broadcast career at WCPO in Cincinnati, Ohio. From there she moved to Miami, Florida, taking a creative marketing position at the NBC O&O. With 8 years of producing experience, Courtney made the leap to management and accepted the creative services director position at WANE-TV in Fort Wayne, Indiana – her home state. Courtney jumped market size and moved to Indianapolis, where she is now an award-winning creative services director at WRTV.
When not collaborating with her team or laughing at memes, Courtney can be found bribing her kiddos and husband with sour straws in exchange for watching just one uninterrupted episode of Downton Abbey. Yes, she is that far behind on popular programming.
Director of Creative Services
KOMO/Sinclair Seattle
Jessica Rappaport is no stranger to PROMAX. She has worked in Creative Services for local affiliates in Lexington, Augusta, Oklahoma City, Norfolk and Sacramento. Jessica spent five years as a Senior Marketing Consultant for Frank Magid Associates and nine years as the Vice President of Marketing for Scripps. Jessica joined the KOMO Creative Services team 18 months ago and also oversees Seattle Refined, a 30-minute lifestyle show as well as its digital and social media platforms. Jessica and the Creative Services Team recently produced, wrote and edited a 30-minute documentary about the Pike Place Market, which is currently up for two Northwest Emmy Awards. She is happy to be here – welcome Jessica Rappaport.
Creative Services Director
E.W. Scripps
Gregg Schraufnagel is the Creative Services Director at TMJ4, Milwaukee. He has been with the NBC affiliate since 1998 and is a past NBC Station Marketing Council member. His Promax memories go all the way back to Tina Turner in Chicago! Schraufnagel is a graduate of the University of Minnesota. He is grateful for his creative team back in Milwaukee!
Founder
Lee Hunt LLC
Lee Hunt is the founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, content architecture, and competitive analysis for entertainment brands.
Lee is a strategist and industry thought leader. His success in launching and positioning entertainment brands, in addition to his ground-breaking work in audience management, have set many of the standards for our industry.
Lee is also the publisher of CMOintelligence, the syndicated service that tracks and analyzes the on-air marketing of linear & streaming services.
Creative Services Director
WTAE – Hearst Television
Tracy Acord Oliver has been with Hearst Television since 2007. She started at WTAE the ABC affiliate in Pittsburgh, as a one-man band topical producer, then worked as the assistant CSD, before being promoted to CSD in 2014. Prior to Hearst, she worked at stations across the country – including Wyoming. She is a fierce defender of brand, loves to collaborate with her fellow CSDs and uses her mean “mom” face when necessary. Her pet peeves include rude people and reporter updates that only include the words “I’ve got sound.”
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