Metaverse Marketing with Ashley Lewis

Get ready to take your creativity to the next level with insights from top creatives! Join Promax member Steve Brouwers as he shares the best tips he’s gathered from the experts. From the secret to unlocking your most creative self to the role of failure in the creative process, this book covers it all. Be inspired by candid conversations with the likes of Debbie Milman, Stefan Sagmeister, and Shawna X, George Lois, Yuko Shimizu, Paula Scher, Mr Bingo as they share their life stories and delve into their creative journeys. A must-go session for anyone looking to ignite their imagination and bring their creative vision to life!

For broadcasters, it’s crucial to understand the behavior and preferences of their newest and fastest-growing audience segment — Generation Z. Hosted by Fabienne Fourquet, CEO of Digital Agency 2btube, this session will provide a deep dive into the unique mindset and decision-making process of this demographic. Examine case studies from broadcasters and streamers who have successfully managed to engage Gen Z, and leave with a comprehensive roadmap for developing successful marketing strategies to drive growth and engagement for your broadcasting organization.

How do you show your support for Ukraine and breathe more creativity into your own work?

What began with a friendly email from Jane Fielder (Red Bee Creative) in London to Diana Kudasheva (Twid) in Kyiv, led to an amazing, enriching and game-changing collaboration. And a movement everyone join.

It’s called Twinning.

It’s not just a way of helping a country affected by war…it’s a chance to double your creative firepower, to be inspired by cutting-edge creatives, and to discover how great ideas can be found anywhere, even in bomb shelters!

Join AI Consultant and Creative Director, Martin Gent as he shares his experience using the latest generative AI tools. Learn about AI-assisted creativity and see inspiring examples of how it’s being used in creative workflows to produce impactful content. From text, image and video generation to AI augmented voice-overs, music and more. Get practical tips to ride the generative AI wave and unleash your creativity in new and exciting ways. Don’t miss this opportunity to learn about the revolutionary technology set to transform the film and TV industry.

In this inspiring session, discover the power of putting aside differences to achieve the greater good, no matter what the circumstances may be. You’ll hear the story of rival Ukrainian marketing teams who joined forces to fight the information war waged by Russia, using their skills, knowledge, and expertise to create an impactful campaign that united a nation against a common threat. These teams inspired countless Ukrainians to be brave, stand together, and protect their sovereignty — by working together.