Million Dollar Babies with Markus Schmidt & Olivier Schaack

What is the blockchain/web3 and why do we care? Why pay money for a jpeg? What does the future of brand experiences look like in the metaverse? At a moment in time when creativity and technology are colliding, this session will delve into the answers to all these questions and more. Learn what the future might look like — and how brands are responding to this brave new world.

For broadcasters, it’s crucial to understand the behavior and preferences of their newest and fastest-growing audience segment — Generation Z. Hosted by Fabienne Fourquet, CEO of Digital Agency 2btube, this session will provide a deep dive into the unique mindset and decision-making process of this demographic. Examine case studies from broadcasters and streamers who have successfully managed to engage Gen Z, and leave with a comprehensive roadmap for developing successful marketing strategies to drive growth and engagement for your broadcasting organization.

Discover the boundless opportunities waiting for broadcasters in the metaverse, as Ashley showcases innovative examples from broadcasters who have embraced the metaverse in their marketing strategies, unlocking its full potential in a creative and impactful manner. Get ready to be inspired and learn how you can elevate your own broadcasting strategies to the next level in the metaverse.