News Topical Writing: The 54321 of Topicals That Drive Tune In With Andrew Finlayson

Chad Freeman July 28, 2020

Drawing on the latest SmithGeiger research, gain insights into how to create non-typical topicals that breakthrough and drive the desire to watch your news. You’ll learn the five deadliest topical sins, the four most common mistakes promo teams make, three ideas for you to try tonight, two ways to build internal support for doing better topicals, and one way to evaluate your topical success! (Hint: it isn’t your ratings)

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Categories: Content Library, Our Craft

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