Power of Podcasts: Storytelling as Marketing

Podcasting advertising investment in Europe is expected to reach 207.2 million euros in 2023, setting the table for brands to leverage the intimate medium of audio to build major reach. In this session, UK-based creative studio Granny Eats Wolf shares the latest podcasting innovations, stats on industry growth, and case studies showcasing how this brilliant medium is being used by big brands to enhance marketing strategy and give unique return on investment. Podcasting isn’t even close to reaching its potential — find out why in this session.

Join Richard Burki from Future Phonic Studios, a music and sound production agency focused exclusively on 3D audio, to find out how spatial audio and immersive sound can take your productions to a new sonic level — one that embraces a new era of immersive audio. You’ll be introduced to the origins of these 3D audio technologies, how they’re becoming a part of today’s media landscape, and how they will come to shape and define the future of entertainment.

What is the blockchain/web3 and why do we care? Why pay money for a jpeg? What does the future of brand experiences look like in the metaverse? At a moment in time when creativity and technology are colliding, this session will delve into the answers to all these questions and more. Learn what the future might look like — and how brands are responding to this brave new world.

Join AI Consultant and Creative Director, Martin Gent as he shares his experience using the latest generative AI tools. Learn about AI-assisted creativity and see inspiring examples of how it’s being used in creative workflows to produce impactful content. From text, image and video generation to AI augmented voice-overs, music and more. Get practical tips to ride the generative AI wave and unleash your creativity in new and exciting ways. Don’t miss this opportunity to learn about the revolutionary technology set to transform the film and TV industry.