Promax Promo Pathways

Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Santa Monica College — and with the generous support of the Promax Leadership Through Diversity Partners — this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as preditors, writers, producers, and editors.

Interactive courses include a combination of writing, editing, production, and design and are taught by leading industry professionals and Promax members. Students have opportunities to gain real-world experience through internships at networks, agencies, and studios. Promo Pathway allows the students to build their networks through one-on-one creative coaching and professional development workshops.

Anchored in diversity and inclusion, Promo Pathway connects Promax members with ambitious talent, ready to join the workforce. Promo Pathway shifts the narrative from “I fell into this career” to “I chose this career.”