Promax Thrive
AN IMMERSION INTO CREATIVE LEADERSHIP
Promax’s signature year-long immersive leadership development program is designed specifically to serve rising creative leaders in the media and entertainment industry.
In an industry that relies on creativity and innovation, no factor is as critical to brand success and longevity as engaged, confident, and inspired leaders. With a rapidly changing industry landscape, Promax Thrive accelerates the development of tomorrow’s leaders emerging from the industry’s marketing, digital, and innovative workforce.
With companies looking to build a “new normal” to drive revenue, innovation, and productivity, team retention has become a vital component of their success. And as leaders with high potential are being put into key positions, added training and development are essential for their longevity.
Through the program, Thrive participants will:
- Discover invaluable tools to succeed during change
- Foster nimbleness and dexterity to be ready for shifts ahead, both known and unknown
- Master the skills to become an exponentially more strategic, innovative, and creative leader
- Learn to succeed amid change while rethinking a workforce that is now permanently virtual
- Create sustained motivation and inspiration for themselves and their teams to feel valuable and valued
- Discover new tools and strategies to lead teams of varied structures
- Grow a network of diverse industry-wide leaders
- Learn how to optimize personal and organizational strengths
- Create a lasting impact that infuses the entire organization
Promax understands the challenges creative marketers face in a fast-paced industry and their need to be ready to address whatever comes their way. With over 100 industry leaders who have completed the program, Promax Thrive is designed to support you as you hone your skills to become a leader for tomorrow.
THRIVE LEADERS
WILL BECOME:
- Highly engaged, confident, and inspirational leaders
- Creative innovators with a developed executive lens
- Pre-eminent leaders who produce results-driven by business objectives
- Authentic, influential communicators
- Resilient and adaptable to changing environments
IN HIS OWN WORDS:
Matt Hernandez, Head of Design at Paramount+, on mentoring through Thrive.
THE THRIVE PROCESS:
Using an integrated approach of training, mentorship, coaching, and industry engagement, participants develop and apply managerial tools, strategies, and acumen necessary to lead within their organizations and the media marketing industry.
Designed using a unique cohort model, Thrive creates a tight-knit, reliable, common-purpose group. Cohorts are a more dynamic, collaborative, and encouraging learning environment which fosters shared learning, innovative thinking, and a profoundly and deeply supportive community for each other.
With a renewed focus on utilizing a leadership framework created by The Ready Zone with Esther Weinberg, Thrive dives into creative skill-building while also providing fundamental building blocks for change readiness.
ABOUT THE PROGRAM LEAD:
Promax Thrive is led by The Ready Zone’s Esther Weinberg. Esther Weinberg is a business growth accelerator that equips executives in high-growth media and technology industries to create big pivots, big impact, and big returns. As Founder & Chief Leadership Development Officer of The Ready Zone, she powerfully fast tracks an organization’s progress by focusing on six Zone Performance Indicators (ZPIs) that are paramount to profitable growth. Esther’s innovative strategies have assisted clients to grow, scale and thrive in the worst and best of times, including Netflix, NBCUniversal, Microsoft, ESPN, WarnerMedia, CNN, DreamWorks Animation, Discovery Communications, Adobe, Disney, IMAX, National Geographic, and Nickelodeon. Esther is a member of the Forbes Coaches Council and a contributor to Forbes.
Esther and her team of coaches and facilitators at The Ready Zone partner with Promax to deliver a transformative experience through Promax Thrive. With over 100 alumni, Promax Thrive has become an industry standard for grooming and growing high potential creative leaders.
KEY DATES:
MAY 13, 2022: EXTENDED APPLICATION DEADLINE
MAY 2022: COHORT SELECTION
JUNE 2022: ORIENTATION + KICK-OFF
Participants get introduced and onboarded into the program in a virtual kick-off.
JULY 2022: STEP-BACK, STEP-FORWARD – Retreat
In this virtual retreat, you’ll learn to master the inner game of leadership.
NOVEMBER 2022: STEP-BACK, STEP-FORWARD – Retreat
Connect with your cohort for a 2-day in-person* retreat exploring the outer work of leadership.
MARCH 2023: STEP-BACK, STEP-FORWARD – Retreat
Develop and hone your conscious leadership skill in this 2-day virtual retreat.
JUNE 2023: WRAP-UP + GRADUATION
Come together in person* with your cohort to celebrate all you have accomplished through the program.
*In-person based on current global health conditions.
Utilizing the leadership framework of Esther Weinberg, Thrive participants are guided through six segments, each divided between two months.
JULY + AUGUST:
Into Action – Growing your legacy, building boundaries, and developing emotional agility
SEPTEMBER + OCTOBER:
Mastering the Pivot – Taking charge of change and fostering resilience
NOVEMBER + DECEMBER:
Harnessing Influence – Owning your voice through presence while building solid and sustainable relationships
JANUARY + FEBRUARY:
Lasting Impact – Transforming your team with intentional growth
MARCH + APRIL:
Creating Connection – Unlock the power of engaged communication
MAY + JUNE:
Building a Growth Culture – Bring the best out of your team through coaching and mentoring
PROGRAM INCLUDES:
- Year-long leadership framework tailored to creative professionals
- Interactive, curated retreats
- Executive coaching
- Monthly support materials to enhance your experience
- 6 skill-building sessions
- Personalized presentation mentoring by Promax’s CEO AND 1-on-1 mentoring with senior industry executive
If you were to source all the elements individually, this program would cost over $57,000. A benefit of Thrive’s cohort model is that we can reduce the program’s costs by 65%, offering you more value for your valuable budget dollars.
Total Program Tuition = $19,995*
*Does not include travel or accommodation costs for in-person sessions.
To learn more or discuss your team member’s participation in Promax Thrive, please contact the Promax Membership team at membership@promax.org.
