Come together IN-PERSON at Promax Station Summit — the only business event created exclusively for and by Television Station Marketing and Creative Services professionals. Promax Station Summit brings together the top broadcast networks, program distributors and station ownership groups under one roof for the most powerful week in the broadcast industry.
- Station Summit: June 20-24
- Online Registration Deadline: Closed
- Station Summit: June 20-24
- Onsite Registration: Open June 20
- Station Summit: June 20-24
- Online Registration: Closed
- Station Summit: June 20-24
- Onsite Registration: Open June 20
- Station Summit: June 20-24
- Onsite Registration: Open June 20
Promax Day &
Local Awards Show
MONDAY
2:00 PM – 6:00 PM
PDT
Badge Pickup & Help Desk Open
Registration Desk 1
9:00 AM – 6:00 PM
PDT
FPEC/FOX Affiliate Meetings
Check with FOX for specific information.
TUESDAY: BROADCAST NETWORK DAY
7:00 AM – 7:00 PM
PDT
Badge Pickup & Help Desk Open
Registration Desk 1
7:00 AM – 9:00 AM
PDT
Complimentary Breakfast Hosted By Steve Stone Voiceovers
Theatre Foyer
Light breakfast of coffee, fresh fruit, and pastry items.
9:00 AM – 4:00 PM
PDT
Broadcast Network Day
Get the latest tools and strategies during this day of face-to-face meetings with your broadcast network partners. Maximize the impact of new programming and initiatives, learn strategy for the Summer and Fall, and leverage those ideas into growing your local audience.
Please check with your network for details.
6:00 PM – 8:00 PM
PDT
Welcome Reception
Location: Grand Ballroom A
WEDNESDAY: PROGRAM DISTRIBUTION DAY
7:00 AM – 6:00 PM
PDT
Badge Pickup & Help Desk Open
Registration Desk 1
7:00 AM – 9:00 AM
PDT
Complimentary Breakfast
Theatre Foyer
Light breakfast of coffee, fresh fruit, and pastry items.
9:00 AM – 6:00 PM
PDT
Program Distribution Day
Here’s your opportunity to visit in-person with program distribution partners. Discover strategies and ideas for building an audience in critical day-parts. See plans for the launch of new programming, and learn best practices on returning shows.
Please check with your program distributor for details
THURSDAY: PROMAX DAY & LOCAL AWARDS SHOW
Discover content tailored specifically for the unique needs of station marketing and creative services professionals, including digital innovation, marketing best practices, the craft of making television promotion, and leadership development. Then celebrate the creativity and innovation of our industry as we present the Gold at the 2022 Promax Local Awards Show.
7:00 AM – 5:00 PM
PDT
Badge Pickup & Help Desk Open
Registration Desk 1
7:00 AM – 8:00 AM
PDT
Promax Breakfast and Coffee Bar
Theatre Foyer
8:00 AM – 9:00 AM
PDT
KEYNOTE State of Our Art: Back in the Game
Location: Grand Ballroom A
Following two years of a global pandemic, weeks of being locked-down and the process of figuring out how to succeed while working from home, our world has changed — yet, what remains constant is The State of our Art. In this perennial favorite session over decades of Promax Conferences and Station Summits, we share the best of the best. Whether created using big budgets or no budget at all, we show that there are no small ideas, just grand executions. From agencies around the world to stations from every corner of the country, we highlight the works that have transcended the past two years of unique challenges and limitations to deliver a vision to inspire, inform and connect us with each other like never before.
Hosts:
Scott Rowe
Managing Director,
SRowe2000 Media
Dana Feldman
SVP of Marketing, Promotion and Community,
Sinclair Broadcast Group
9:15 AM – 10:00 AM
PDT
Lee Hunt – Unlocking Networks News
Location: Montego
Speaker:
9:15 AM – 10:00 AM
PDT
Lessons to Lead By: Wendy McMahon
Location: Antigua
When Wendy McMahon began her career in television 26 years ago as a Promotion Manager at WTOC, the CBS affiliate in Savannah, Georgia, the New Orleans native and proud Louisiana State University graduate had lofty ambitions and a strong work ethic, but never could have predicted where her career path would lead her. After gaining invaluable experience at stations in Jacksonville, Austin, Minneapolis-St. Paul and Boston, she landed in her current home city of Los Angeles and was named Senior Vice President of Marketing and Programming at KABC-TV. In 2015, she became the Senior Vice President of Digital for the ABC Owned Television Stations; and three short years later was selected to serve as President of the ABC Stations. Last May, Wendy returned to CBS as President and Co-Head of CBS News and Stations. Along with many other honors, her creative teams have earned Promax Gold. What a journey it has been! Now she will reveal the lessons she has learned along the way in this can’t-miss, up-close-and-personal session. Some lessons were simple, some hard-earned. But all of them are relevant to your own career and personal leadership growth.
10:00 AM – 10:30 AM
PDT
Morning Break
10:30 AM – 11:15 AM
PDT
Zero Budget Magic
Location: Montego
The Magic is back at Station Summit! This year, the promo wizards return with even more top-flight work from all over the Broadcasting world. Once again, just like magic, these highly creative campaigns were produced with no budget. Zero. You’ve seen State of Our Art, the very best creative on the planet, where money is often no object. Now, get your feet back on the ground with budget-friendly inspiration from local stations all over the country. You never know where your next great idea will come from!
10:30 AM – 11:15 AM
PDT
Our Steaming Future: Where is the Audience Taking Us?
Location: Antigua
Audience behavior has changed dramatically the past couple of years. Viewers stuck at home sampled a little bit of everything. Many of them have no plans of returning to old viewing habits. Where does that leave local television? Now, Michelle Toy presents the latest audience research from SmithGeiger. See how your station fits into this ever-evolving world, and find out what you can do to remain relevant.
Speakers:
Michele Toy
10:30 AM – 11:15 AM
PDT
Disaster Planning: What to Do When the News is Tragic
Location: St. Thomas
Speaker:
Russ Nelligan
11:30 AM – 12:15 PM
PDT
HypeFeast: We’re a Culture on Edge
Location: Montego
We talk all the time about going viral with new ideas, consumer products or bigger than life personalities, all driven by hype. There is no escape… our culture today lives on this manufactured anticipation, often at the expense of what is actually valuable or truthful. Now, Alain Sylvain, entrepreneur, strategist and global thought leader, drills into the powerful forces shaping hype. See how history, psychology and pop culture have fueled the feast. Find out how to transform your local brand as the forces of hype swirl around you. It’s time to end the chaos, and think differently about your message. When brands approach hype differently, enduring results will follow.
11:30 AM – 12:15 PM
PDT
How to Hire the Best and Keep Them!
Location: Antigua
The past two years have brought about tremendous churn in local television. Many stations have multiple job openings, and struggle to find the right person, often hiring the first one in the door. While others can’t seem to keep current staff in place. It’s a real problem, and we all feel it. Now, Brian Wright, VP Diversity, Equity and Inclusion with The CW presents real world solutions targeted to our industry. Find out what it takes to build to build a team diverse enough to reflect the needs of the audience it serves. See how you can hire good people and keep them motivated. Nothing is more important to the success of your station.
Speaker:
Brian Wright
Vice President, Diversity, Equity & Inclusion, The CW Network
11:30 AM – 12:15 PM
PDT
The Future of Local Television: The Four IP’s
Location: St. Thomas
Speaker:
12:30 PM – 2:00 PM
PDT
Promax Local Station Awards Show
Location: Grand Ballroom A
The Promax Local Awards are the industry’s premier celebration of outstanding achievement in local broadcast marketing and promotion.
2:15 PM – 3:00 PM
PDT
Unstuck – Staying Fresh Creatively
Location: Montego
It’s time get unstuck and re-energize your team! We’re bringing together innovative CSD’s who share ways they are getting their station’s brand back out into the community. Tuck away the yoga pants, dust off the promotional supplies and get inspiration from the very best creative minds in Broadcast television today! Find out how they stay fresh, and full of creative energy. It’s time to break through the clutter, and unleash your inner creative self. It’s time to get unstuck.
2:15 PM – 3:45 PM
PDT
Marketing 101: What Every Marketing Director Needs to Know
Location: St. Thomas
Speakers:
Denise Fitch
Michael Vamosy
Co-Founder & Chief Creative Officer, Vivid Zero
Ardis Gonzales
Heath Myrick
Ed Sautter
Sr Director Promotions – Digital,
Sinclair Broadcast Group
3:15 PM – 4:00 PM
PDT
The Great Reboot: Charting a New Path for Local Television
Location: Montego
We all see it. We all feel it. The past two years have brought about massive change to our business, our community, even our personal lives. Now, Liz Huszarik, Chief Research Officer for Warner Bros. Discovery charts this swirling change in a new proprietary study conducted with the KANTAR Group. What role will local television play in this new world? What can your station do to prepare? Now, take a deep dive into the Great Reboot, and see how you can make a difference. Your future is calling.
4:00 PM – 4:30 PM
PDT
Afternoon Break
4:00 PM – 4:30 PM
PDT
Stephen Arnold Music Guitar Giveaway Winner’s Announcement Presented by
Location: Display in the Promenade Hallway
4:30 PM – 5:15 PM
PDT
Battle of the Promo Superstars
Location: Montego
The Superstars are back for another creative challenge! Marketing teams from around the country go head to head, tasked with the same assignment and deadline. The competition is intense, and the results are always surprising. This year, we take the battle to the next level with a streaming strategy. It’s up to you to compare and contrast how each Superstar rises to the task. Let the battle begin!
Speakers:
Dave Baumann
Marketing and Creative Director, Stephen Arnold Music
Paul Spingola
Creative Services Director, WFLA/Nexstar
Steve Donald
Vice President, Creative Services, FOX 32 Chicago
Courtney Leitschuh
Creative Services Director, WRTV | EW Scripps
Tracy Acord Oliver
Creative Services Director, WTAE – Hearst Television
Jessica Rappaport
Director of Creative Services, KOMO/Sinclair Seattle
5:15 PM – 6:45 PM
PDT
Happy Hour and a Half Hosted by Warner Chappell Production Music
FRIDAY: STATION GROUP DAY
8:00 AM – 12:00 PM
PDT
Promax Help Desk Open
Registration Desk 1
9:00 AM – 6:00 PM
PDT
Station Group Meetings
Station Summit 2022 Covid-19 Protocols
Station Summit common areas and Thursday programming will be following state and local covid protocol guidelines which are mask-optional. However, please check with your Network and Program Distributor Partners regarding their specific covid protocols in each of their rooms which may be slightly different.
Further details on Las Vegas’ Covid protocols can be found here. Masks are still required on all public transportation and transportation hubs per CDC guidance.
Information regarding The Mirage’s health and safety commitment can be found here.
If you have any questions, please contact us conference@promax.org.
Wendy McMahon
President and Co-Head
CBS News and Stations
Ben Tracy
Senior National Correspondent
CBS News
Lee Hunt
Founder
Lee Hunt LLC
Liz Huszarik
EVP & Chief Research Officer
Warner Bros. Discovery
Alain Sylvain
Founder & CEO
SYLVAIN
Michelle Toy
Content Strategist
SmithGeiger
Andrew Finlayson
EVP
SmithGeiger
Dave Baumann
Marketing and Creative Director
Stephen Arnold Music
Amanda Curry
Marketing Director
WCSC
Russ Nelligan
Creative Services Director
WCVB Channel 5, Hearst Television
Robyn Keeney
Marketing Director
Nexstar
Steve Donald
Vice President, Creative Services
FOX 32 Chicago
Courtney Leitschuh
Creative Services Director
WRTV | EW Scripps
Gregg Schraufnagel
Creative Services Director
E.W. Scripps
Carly Munoz
Creative Services Director
WOOD TV (Nexstar)
Paul Spingola
Creative Services Director
WFLA/Nexstar
Tracy Acord Oliver
Creative Services Director
WTAE – Hearst Television
Michael Vamosy
Co-Founder & Chief Creative Officer
Vivid Zero
Jessica Rappaport
Director of Creative Services
KOMO/Sinclair Seattle
Ed Sautter
Sr Director Promotions – Digital
Sinclair Broadcast Group
Danielle Ray
Creative Services Director
KMOV, Gray Television
Brian Wright
Vice President, Diversity, Equity & Inclusion
The CW Network
Denise Fitch
Vice President All Days
The AGENCY
Kent Welch
Vice President of Promotion and Marketing, Creative
Sinclair Broadcast Group
Scott Rowe
Managing Director
SRowe2000 Media and longtime host of “State of our Art”
Dana Feldman
Senior Vice President, Marketing, Promotion and Community
Sinclair Broadcast Group
David Lee
VP, Marketing
WLS-TV / Disney
Todd Lacey
Director of Creative Services
KGUN-TV, E W Scripps
Ardis Gonzalez Leon
Director, Corporate Promotions, Marketing & Community
Sinclair Broadcast Group
Heath Myrick
Creative Services Director
WPBF 25 – Hearst Television
More information coming soon
Follow us on social media to hear the latest in real-time, or subscribe to stay connected!
The Mirage
3400 S. Las Vegas Blvd.
Las Vegas, NV 89109
June 20 – June 24, 2022
Click below to reserve your hotel room today! Request the PROMAX block for discounted rates.
ON-SITE
$599
Includes Peer Membership
($99 Value)
Online registration is now closed.
AVAILABLE FOR PURCHASE ON SITE
June 20 – June 23
BROADCAST NETWORK PARTNERS
PROGRAM DISTRIBUTION PARTNERS
SPONSORS
Official Voice of the 2022 Promax Local Awards
OFFICIAL MUSIC PARTNER
OFFICIAL CREATIVE AGENCY PARTNER
More information coming soon
Follow us on social media to hear the latest in real-time, or subscribe to stay connected!