Station Summit 2022

Come together IN-PERSON at Promax Station Summit — the only business event created exclusively for and by Television Station Marketing and Creative Services professionals. Promax Station Summit brings together the top broadcast networks, program distributors and station ownership groups under one roof for the most powerful week in the broadcast industry.

There has never been a better time to come together and be connected.

General

Welcome Party

Awards Show & Step & Repeat

Sessions

Happy Hour and a Half

General

Welcome Party

Awards Show & Step & Repeat

Sessions

Happy Hour and a Half

The 2022 Promax Local Awards Show competition will also be a part of this experience, the industry’s premier celebration of outstanding achievement in local broadcast marketing and promotion.

Promax Day &
Local Awards Show

THURSDAY: PROMAX DAY & LOCAL AWARDS SHOW

Discover content tailored specifically for the unique needs of station marketing and creative services professionals, including digital innovation, marketing best practices, the craft of making television promotion, and leadership development. Then celebrate the creativity and innovation of our industry as we present the Gold at the 2022 Promax Local Awards Show.

7:00 AM – 5:00 PM
PDT

Badge Pickup & Help Desk Open

Registration Desk 1

7:00 AM – 8:00 AM
PDT

Promax Breakfast and Coffee Bar

Theatre Foyer

Begin your day by powering up with a special complimentary hot breakfast and coffee bar with all of your fellow Promax-ers.

8:00 AM – 9:00 AM
PDT

KEYNOTE State of Our Art: Back in the Game

Location: Grand Ballroom A

Following two years of a global pandemic, weeks of being locked-down and the process of figuring out how to succeed while working from home, our world has changed — yet, what remains constant is The State of our Art. In this perennial favorite session over decades of Promax Conferences and Station Summits, we share the best of the best. Whether created using big budgets or no budget at all, we show that there are no small ideas, just grand executions. From agencies around the world to stations from every corner of the country, we highlight the works that have transcended the past two years of unique challenges and limitations to deliver a vision to inspire, inform and connect us with each other like never before.

Hosts:

Scott Rowe
Managing Director,
SRowe2000 Media

Dana Feldman
SVP of Marketing, Promotion and Community,
Sinclair Broadcast Group

9:15 AM – 10:00 AM
PDT

Lee Hunt – Unlocking Networks News

Location: Montego

Each year ABC, CBS and NBC invests millions of dollars producing and promoting network news. These programs are essential to the network brand, and play a key role in the success of your station. Now, Promax legend Lee Hunt, a global authority on marketing strategy and creative, takes us on a deep dive into Network News. Find out how they build their brands, see the creative that moves audiences, and discover marketing best practices for your own local news in this can’t miss session.

Speaker:

Lee Hunt
Founder, Lee Hunt LLC

9:15 AM – 10:00 AM
PDT

Lessons to Lead By: Wendy McMahon

Location: Antigua

When Wendy McMahon began her career in television 26 years ago as a Promotion Manager at WTOC, the CBS affiliate in Savannah, Georgia, the New Orleans native and proud Louisiana State University graduate had lofty ambitions and a strong work ethic, but never could have predicted where her career path would lead her. After gaining invaluable experience at stations in Jacksonville, Austin, Minneapolis-St. Paul and Boston, she landed in her current home city of Los Angeles and was named Senior Vice President of Marketing and Programming at KABC-TV. In 2015, she became the Senior Vice President of Digital for the ABC Owned Television Stations; and three short years later was selected to serve as President of the ABC Stations. Last May, Wendy returned to CBS as President and Co-Head of CBS News and Stations. Along with many other honors, her creative teams have earned Promax Gold. What a journey it has been! Now she will reveal the lessons she has learned along the way in this can’t-miss, up-close-and-personal session. Some lessons were simple, some hard-earned. But all of them are relevant to your own career and personal leadership growth.

Speakers:

Wendy McMahon
President and Co-Head, CBS News and Stations

Ben Tracy
Senior National Correspondent, CBS News

10:00 AM – 10:30 AM
PDT

Morning Break

10:30 AM – 11:15 AM
PDT

Zero Budget Magic

Location: Montego

The Magic is back at Station Summit! This year, the promo wizards return with even more top-flight work from all over the Broadcasting world. Once again, just like magic, these highly creative campaigns were produced with no budget. Zero. You’ve seen State of Our Art, the very best creative on the planet, where money is often no object. Now, get your feet back on the ground with budget-friendly inspiration from local stations all over the country. You never know where your next great idea will come from!

Speakers:

Amanda Curry
Marketing Director, WCSC

Gregg Schraufnagel
Creative Services Director, E.W. Scripps

10:30 AM – 11:15 AM
PDT

Our Steaming Future: Where is the Audience Taking Us?

Location: Antigua

Audience behavior has changed dramatically the past couple of years. Viewers stuck at home sampled a little bit of everything. Many of them have no plans of returning to old viewing habits. Where does that leave local television? Now, Michelle Toy presents the latest audience research from SmithGeiger. See how your station fits into this ever-evolving world, and find out what you can do to remain relevant.

Speaker:

Michelle Toy
Content Strategist, SmithGeiger

10:30 AM – 11:15 AM
PDT

Disaster Planning: What to Do When the News is Tragic

Location: St. Thomas

Major news events, the kind that causes 24-7 coverage, usually are tragic and depressing by definition. There’s a fire, or a shooting, or a major weather event, and people are hurting. What do you do when the news is this bad? How does your station respond? What role does the marketing department play? Now, take a deep dive into the worse-case scenario with a Marketing Director who has lived through it. This special, interactive, small group session, is designed to inspire brainstorming and idea sharing. You will come away with fresh thinking, and an action plan. This session has reached its capacity. Thank you for your interest!

Speaker:

Russ Nelligan
Creative Services Director, WCVB Channel 5, Hearst Television

Moderator:

Kent Welch
Vice President of Promotion and Marketing, Creative, Sinclair Broadcast Group

11:30 AM – 12:15 PM
PDT

HypeFeast: We’re a Culture on Edge

Location: Montego

We talk all the time about going viral with new ideas, consumer products or bigger than life personalities, all driven by hype. There is no escape… our culture today lives on this manufactured anticipation, often at the expense of what is actually valuable or truthful. Now, Alain Sylvain, entrepreneur, strategist and global thought leader, drills into the powerful forces shaping hype. See how history, psychology and pop culture have fueled the feast. Find out how to transform your local brand as the forces of hype swirl around you. It’s time to end the chaos, and think differently about your message. When brands approach hype differently, enduring results will follow.

Speaker:

Alain Sylvain
Founder & CEO, SYLVAIN

11:30 AM – 12:15 PM
PDT

How to Hire the Best and Keep Them!

Location: Antigua

The past two years have brought about tremendous churn in local television. Many stations have multiple job openings, and struggle to find the right person, often hiring the first one in the door. While others can’t seem to keep current staff in place. It’s a real problem, and we all feel it. Now, Brian Wright, VP Diversity, Equity and Inclusion with The CW presents real world solutions targeted to our industry. Find out what it takes to build to build a team diverse enough to reflect the needs of the audience it serves. See how you can hire good people and keep them motivated. Nothing is more important to the success of your station.

Speaker:

Brian Wright
Vice President, Diversity, Equity & Inclusion, The CW Network

11:30 AM – 12:15 PM
PDT

The Future of Local Television: The Four IP’s

Location: St. Thomas

Audience behavior is changing quickly as new viewing options arrive almost daily. Now, here’s your chance to look over the horizon at the future of our industry. Where are we going, and how do we get there? Andrew Finlayson, EVP at SmithGeiger shows you the latest research, and introduces the four key factors driving the success of local TV over the next five years. This is a very challenging, interactive, small group session, designed to inspire brainstorming and idea sharing. You will come away with fresh thinking, and an action plan.

This session has reached its capacity. Thank you for your interest!

Speaker:

Andrew Finlayson
EVP, SmithGeiger

Moderator:

Kent Welch
Vice President of Promotion and Marketing, Creative, Sinclair Broadcast Group

12:30 PM – 2:00 PM
PDT

Promax Local Station Awards Show Luncheon

Location: Grand Ballroom A

We’re back! Don’t miss the annual Promax Local Awards Luncheon, hosted this year by Emmy Award nominated TV host and the new host of Divorce Court, Star Jones.

Break bread with your community while we honor the work and celebrate the winners! The Promax Local Awards are the industry’s premier celebration of outstanding achievement in local broadcast marketing and promotion.

2:15 PM – 3:00 PM
PDT

Unstuck – Staying Fresh Creatively

Location: Montego

It’s time get unstuck and re-energize your team! We’re bringing together innovative CSD’s who share ways they are getting their station’s brand back out into the community. Tuck away the yoga pants, dust off the promotional supplies and get inspiration from the very best creative minds in Broadcast television today! Find out how they stay fresh, and full of creative energy. It’s time to break through the clutter, and unleash your inner creative self. It’s time to get unstuck.

Speakers:

David Lee
VP, Marketing, WLS-TV / Disney

Todd Lacey
Director of Creative Services, KGUN-TV, E W Scripps

Danielle Ray
Creative Services Director, KMOV, Gray Television

Robyn Keeney
Marketing Director, Nexstar

Moderator:

Carly Munoz
Creative Services Director, WOOD TV (Nexstar)

2:15 PM – 3:45 PM
PDT

Marketing 101: What Every Marketing Director Needs to Know

Location: St. Thomas

We’ve seen tremendous churn in local broadcasting the past two years. Promax estimates 40% of you are attending Station Summit for the very first time. Many of you are new to your station or the industry as a whole. Okay, you’ve got the job, now what? We’ve assembled a team of experts in Creative, Strategy, Social Media, Co-op and Management Skills to provide you with basic tips and techniques to be more effective at your station. This is an interactive, small group session, designed to inspire brainstorming and idea sharing. You will come away with fresh thinking, and an action plan.

This session has reached its capacity. Thank you for your interest!

Speakers:

Denise Fitch
Vice President All Days, The AGENCY

Michael Vamosy
Co-Founder & Chief Creative Officer, Vivid Zero

Ardis Gonzalez Leon
Director, Corporate Promotions, Marketing & Community, Sinclair Broadcast Group

Heath Myrick
Creative Services Director, WPBF 25 – Hearst Television

Ed Sautter
Sr Director Promotions – Digital, Sinclair Broadcast Group

Moderator:

Kent Welch
Vice President of Promotion and Marketing, Creative
Sinclair Broadcast Group

3:15 PM – 4:00 PM
PDT

The Great Reboot: Charting a New Path for Local Television

Location: Montego

We all see it. We all feel it. The past two years have brought about massive change to our business, our community, even our personal lives. Now, Liz Huszarik, Chief Research Officer for Warner Bros. Discovery charts this swirling change in a new proprietary study conducted with the KANTAR Group. What role will local television play in this new world? What can your station do to prepare? Now, take a deep dive into the Great Reboot, and see how you can make a difference. Your future is calling.

Speaker:

Liz Huszarik
EVP & Chief Research Officer, Warner Bros. Discovery

4:00 PM – 4:30 PM
PDT

Afternoon Break

4:00 PM – 4:30 PM
PDT

Stephen Arnold Music Guitar Giveaway Winner’s Announcement Presented by

Location: Display in the Promenade Hallway

4:30 PM – 5:15 PM
PDT

Battle of the Promo Superstars

Location: Montego

The Superstars are back for another creative challenge! Marketing teams from around the country go head to head, tasked with the same assignment and deadline. The competition is intense, and the results are always surprising. This year, we take the battle to the next level with a streaming strategy. It’s up to you to compare and contrast how each Superstar rises to the task. Let the battle begin!

Speakers:

Dave Baumann
Marketing and Creative Director, Stephen Arnold Music

Paul Spingola
Creative Services Director, WFLA/Nexstar

Steve Donald
Vice President, Creative Services, FOX 32 Chicago

Courtney Leitschuh
Creative Services Director, WRTV | EW Scripps

Tracy Acord Oliver
Creative Services Director, WTAE – Hearst Television

Jessica Rappaport
Director of Creative Services, KOMO/Sinclair Seattle

5:15 PM – 6:45 PM
PDT

Happy Hour and a Half Hosted by Warner Chappell Production Music

Location: St. Croix A

MONDAY, JUNE 20

TUESDAY, JUNE 21

WEDNESDAY, JUNE 22

THURSDAY, JUNE 23

FRIDAY, JUNE 24

Station Summit 2022 Covid-19 Protocols

Station Summit common areas and Thursday programming will be following state and local covid protocol guidelines which are mask-optional. However, please check with your Network and Program Distributor Partners regarding their specific covid protocols in each of their rooms which may be slightly different.

Further details on Las Vegas’ Covid protocols can be found here. Masks are still required on all public transportation and transportation hubs per CDC guidance.

Information regarding The Mirage’s health and safety commitment can be found here.

If you have any questions, please contact us conference@promax.org.

Wendy McMahon

President and Co-Head

CBS News and Stations

Ben Tracy

Senior National Correspondent

CBS News

Lee Hunt

Founder

Lee Hunt LLC

Liz Huszarik

EVP & Chief Research Officer

Warner Bros. Discovery

Alain Sylvain

Founder & CEO

SYLVAIN

Michelle Toy

Content Strategist

SmithGeiger

Andrew Finlayson

EVP

SmithGeiger

Dave Baumann

Marketing and Creative Director

Stephen Arnold Music

Amanda Curry

Marketing Director

WCSC

Russ Nelligan

Creative Services Director

WCVB Channel 5, Hearst Television

Robyn Keeney

Marketing Director

Nexstar

Steve Donald

Vice President, Creative Services

FOX 32 Chicago

Courtney Leitschuh

Creative Services Director

WRTV | EW Scripps

Gregg Schraufnagel

Creative Services Director

E.W. Scripps

Carly Munoz

Creative Services Director

WOOD TV (Nexstar)

Paul Spingola

Creative Services Director

WFLA/Nexstar

Tracy Acord Oliver

Creative Services Director

WTAE – Hearst Television

Michael Vamosy

Co-Founder & Chief Creative Officer

Vivid Zero

Jessica Rappaport

Director of Creative Services

KOMO/Sinclair Seattle

Ed Sautter

Sr Director Promotions – Digital

Sinclair Broadcast Group

Danielle Ray

Creative Services Director

KMOV, Gray Television

Brian Wright

Vice President, Diversity, Equity & Inclusion

The CW Network

Denise Fitch

Vice President All Days

The AGENCY

Kent Welch

Vice President of Promotion and Marketing, Creative

Sinclair Broadcast Group

Scott Rowe

Managing Director

SRowe2000 Media and longtime host of “State of our Art”

Dana Feldman

Senior Vice President, Marketing, Promotion and Community

Sinclair Broadcast Group

David Lee

VP, Marketing

WLS-TV / Disney

Todd Lacey

Director of Creative Services

KGUN-TV, E W Scripps

Ardis Gonzalez Leon

Director, Corporate Promotions, Marketing & Community

Sinclair Broadcast Group

Heath Myrick

Creative Services Director

WPBF 25 – Hearst Television

More information coming soon

The Mirage

3400 S. Las Vegas Blvd.
Las Vegas, NV 89109

June 20 – June 24, 2022

Click below to reserve your hotel room today! Request the PROMAX block for discounted rates.

ON-SITE

$599

Includes Peer Membership
($99 Value)

Online registration is now closed.

AVAILABLE FOR PURCHASE ON SITE

June 20 – June 23

Questions?

Contact conference@promax.org

BROADCAST NETWORK PARTNERS

PROGRAM DISTRIBUTION PARTNERS

Official Voice of the 2022 Promax Local Awards

OFFICIAL MUSIC PARTNER

OFFICIAL CREATIVE AGENCY PARTNER

More information coming soon

Station Summit 2022

MONDAY

TUESDAY: BROADCAST NETWORK DAY

WEDNESDAY: PROGRAM DISTRIBUTION DAY

THURSDAY: PROMAX DAY & LOCAL AWARDS SHOW

FRIDAY: STATION GROUP DAY

BROADCAST NETWORK PARTNERS

PROGRAM DISTRIBUTION PARTNERS

SPONSORS

Official Voice of the 2022 Promax Local Awards

OFFICIAL MUSIC PARTNER

OFFICIAL CREATIVE AGENCY PARTNER

STAY UP-TO-DATE

General Interest

Promax Awards Competitions

Events, Gatherings, & Networking

Career Development, Programs, & Mentoring

Special Areas of Interest

STAY UP-TO-DATE

General Interest

Promax Awards Competitions

Events, Gatherings, & Networking

Career Development, Programs, & Mentoring

Special Areas of Interest