In this lively discussion, top industry journalists reveal their thoughts about what is in store for 2021. From OTT growth and global expansion to overwhelming competition for consumer attention thanks to more content and platform choices than ever before, grab a notebook (or crystal ball) and see how your predictions stack up!
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Our country is in a moment right now, and the racism so deeply ingrained in the fabric of our culture cannot be solved without a…
Come for the football, stay for the ads. More than 100 million viewers are expected to tune in to Super Bowl LVI — AKA the championship of advertising.
Promax Spark Awards is a student competition to celebrate you, the next generation of marketing talent.
Unlock the secrets to success with the FAST channel business model in this enlightening panel discussion! Explore the ins and outs of the FAST channel, including its objectives, content, monetization strategies, and more. Watch as this innovative concept transforms from a niche idea to a powerhouse of top brands, extensive libraries, and industry influencers. Join us as we delve into the exciting world of FAST channels, and leave knowing how to make your mark in the world of direct-to-consumer streaming.
Get ready to take your creativity to the next level with insights from top creatives! Join Promax member Steve Brouwers as he shares the best tips he’s gathered from the experts. From the secret to unlocking your most creative self to the role of failure in the creative process, this book covers it all. Be inspired by candid conversations with the likes of Debbie Milman, Stefan Sagmeister, and Shawna X, George Lois, Yuko Shimizu, Paula Scher, Mr Bingo as they share their life stories and delve into their creative journeys. A must-go session for anyone looking to ignite their imagination and bring their creative vision to life!
Until recently, the career path from CMO to President was not common. However, as more brands assign responsibility and credibility to their top marketers, it’s…
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