We’re constantly bombarded with content and notifications of all sorts, all the time. It is hard for brands to cut through. But disconnecting from the digital realm can be a shortcut to a deeper connection, where sounds and sensations become amplified and easier to remember. When the music is unplugged, you listen with more attention.
That’s why experiential marketing, OOH, and activations have emerged as the backbone of communication for many entertainment brands. Why is this happening, who is leading and how can we thrive in this new paradigm?