Even in this new world of non-stop news, the weather remains a critical driver for audiences in every market. But their reasons are changing. Strategist Chris Archer from SmithGeiger shows us how to leverage these evolving needs to build high-impact topical teases using the wonders of weather.
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Drawing on the latest SmithGeiger research, gain insights into how to create non-typical topicals that breakthrough and drive the desire to watch your news. You’ll…
Viewers can now easily auto-skip title sequences or fast-forward right past them. So how do title designers create a visual overture that sets the mood…
While YouTube has been outpaced by TikTok in recent years, the video sharing platform remains a vital place to communicate with audiences at scale. In this talk, Chris Stokel Walker outlines the history of YouTube, its supremacy in online video – and why it’s still worth investing your marketing budget into YouTube and TikTok.
As the world around us enjoys technological advances, the way in which consumers are taking in content and processing information is increasing in complexity, and…
Overcoming Bias and Disrupting Institutionalized Racism: From Neutrality to Action The brutal Killing of George Floyd by police and the Black Lives Movement have not…
It’s something every creative struggles with, but imagine trying to find your motivation and inspiration whilst in a bomb shelter. If you can find it there you can find it anywhere. Alex shares his team’s experiences, revealing their surprising and unusual sources of inspiration, how they’ve kept their creativity alive, and the resilience, determination and passion that has kept them producing great, award-winning work. It promises to be a truly inspirational session.
Podcasting advertising investment in Europe is expected to reach 207.2 million euros in 2023, setting the table for brands to leverage the intimate medium of audio to build major reach. In this session, UK-based creative studio Granny Eats Wolf shares the latest podcasting innovations, stats on industry growth, and case studies showcasing how this brilliant medium is being used by big brands to enhance marketing strategy and give unique return on investment. Podcasting isn’t even close to reaching its potential — find out why in this session.
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