We’re All Superstars with Fox Sports

Chad Freeman August 30, 2019

How would you rekindle existing fans’ excitement while introducing new fans to the characters and stories behind WWE Wrestling on FOX Sports? Bill Battin, FOX’s Head of On-Air promotion introduces us to the team who managed the multiple stakeholders, sports star schedules, production demands with the shooting of character cameos, transforming yourself into a WWE star for social media as well as outdoor, interactive, and live tv promotions… Phew, it’s a Smackdown alright and well deserved to win a Promax Gold for “Best Sports Image Brand Campaign.”

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Categories: Case Study, Content Library

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