How would you rekindle existing fans’ excitement while introducing new fans to the characters and stories behind WWE Wrestling on FOX Sports? Bill Battin, FOX’s Head of On-Air promotion introduces us to the team who managed the multiple stakeholders, sports star schedules, production demands with the shooting of character cameos, transforming yourself into a WWE star for social media as well as outdoor, interactive, and live tv promotions… Phew, it’s a Smackdown alright and well deserved to win a Promax Gold for “Best Sports Image Brand Campaign.”
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