While YouTube has been outpaced by TikTok in recent years, the video sharing platform remains a vital place to communicate with audiences at scale. In this talk, Chris Stokel Walker outlines the history of YouTube, its supremacy in online video – and why it’s still worth investing your marketing budget into YouTube and TikTok.
Daniela Alvarez and Gabriela Campbell, along with Paula Muñoz and Maria Murillo, are the brilliant minds behind Ac2ality, a rapidly growing media company that has taken the Spanish-speaking world on TikTok by storm. Ac2ality, which delivers news in a clear, objective, and entertaining manner, is now the leading Spanish-language news publisher on TikTok, with 4.4 million followers amassed in just under two years. In this session, learn how Daniela and Gabriela harnessed the enormous power of TikTok to make their dream a reality.
For 20 years, Joe la Pompe has worked incognito to pursue his passion for uncovering identical ads, and is now the world’s best-known “copycat hunter.” In other words, he’s a real pain in the ass for lazy creatives worldwide. In this session, he’ll share his story, showing stunning examples of twin advertising concepts to raise these questions: Why are there so many identical ads? Has everything already been said and done? Can we still find original ideas, and make them feel fresh today?
Monika Oomen, Vice President of Brand, Communications and Franchise for Warner Bros. Discovery’s EMEA Kids, will discuss food. Food for thought. In a competitive and saturated market full of distractions, impulses and content, how do you get heard and noticed? How do you communicate your brand values in a way that speaks to kids? Discover the ingredients key to a successful kids’ campaign and diving into of language study, and ways of engagement mixed with top tips and tricks from Cartoon Network.